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瀏覽 的方式: 作者 chiung-ju liang


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公開日期標題作者來源出版物scopusWOS全文
2004Attributes, Benefits, Customer Satisfaction and Behavioral Loyalty—An Integrative Research of Financial Services Industry in TaiwanChiung-Ju Liang; Wen-Hung Wang Journal of Services Research
2009Customer Relationship Investments, Value to the Customer, and Value to the firm : integrating attributes and benefitsWen-Hung Wang ; Chiung-Ju Liang; Kishwar JoonasSouthwest Business and Economics Journal
2008Does Loyal and More Involved Customer the Reciprocal One of Retailer’s Relationship Efforts?Chiung-Ju Liang; Wen-Hung Wang Journal of Services Research
2008Does online relationship marketing enhance customer retention and cross-buying?Chiung-Ju Liang; Wen-Hung Wang ; Hui-Ju ChenThe Service Industries Journal0
2006Evaluating the interrelation of a retailer's relationship efforts and consumers' attitudes and behaviourChiung-Ju Liang; Wen-Hung Wang Journal of Targeting, Measurement and Analysis for Marketing0
2008How Managers Assure Financial Performance from the View of Attributes and Benefits – An Application of BSCChiung-Ju Liang; Wen-Hung Wang 2008 ACME/FBD Conference
2007An Insight into the Impact of Retailer’s Relationship Efforts on Consumer’s Attitude and Behavior--Financial Services Industry in TaiwanChiung-Ju Liang; Wen-Hung Wang 2007 Association of Collegiate Marketing Educators Conference
2005Integrative research into the financial services industry in Taiwan: Relationship bonding tactics, relationship quality and behavioural loyaltyChiung-Ju Liang; Wen-Hung Wang Journal of Financial Services Marketing0
2006RELATIONSHIP BONDING TACTICS, RELATIONSHIP QUALITY AND CUSTOMER BEHAVIORAL LOYALTY-BEHAVIORAL SEQUENCE IN TAIWAN'S INFORMATION SERVICES INDUSTRYWen-Hung Wang ; Chiung-Ju Liang; Yung-De WuJournal of Services Research
2007A Research of the Behavioral Sequence of Information Education Services Industry in TaiwanChiung-Ju Liang; Wen-Hung Wang 2007 INFORMS Marketing Science Conference
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