| 公開日期 | 標題 | 作者 | 來源出版物 | scopus | WOS | 全文 |
|---|---|---|---|---|---|---|
| 2014 | The experience of flying with Hello Kitty Livery Featured Theme Jet: moderating effects of destination image | Wen-Hung Wang | Current Issues in Tourism | 0 | ||
| 2015 | Hello Kitty livery is just a glimpse of Hello Kitty experiential package: The effects of celebrity-themed aircraft on purchase intention | Wen-Hung Wang ; Waros Ngamsiriudom | Journal of Service Theory and Practice | 0 |
