| 公開日期 | 標題 | 作者 | 來源出版物 | scopus | WOS | 全文 |
|---|---|---|---|---|---|---|
| 2016 | Airline co-branded credit cards—An application of the theory of planned behavior | Wen-Hung Wang ; Maxwell K.Hsu | Journal of Air Transport Management | 0 | ||
| 2015 | Hello Kitty livery is just a glimpse of Hello Kitty experiential package: The effects of celebrity-themed aircraft on purchase intention | Wen-Hung Wang ; Waros Ngamsiriudom | Journal of Service Theory and Practice | 0 | ||
| 2019 | Self-service technology adoption by air passengers: a case study of fast air travel services in Taiwan | Che-Hui Lien; Maxwell K. Hsu; Jing-Zhi Shang; Wen-Hung Wang | The Service Industries Journal | 13 |
