| Issue Date | Title | Author(s) | Source | scopus | WOS | Fulltext/Archive link |
| 2014 | Business Students Perception Of University Library Service Quality And Satisfaction | Maxwell K. Hsu; Richard G. Cummings; Wen-Hung Wang | The Contemporary Issues In Education Research | | 0 | |
| 2015 | Celebrity Endorsement in the Airline Sector | Wen-Hung Wang ; Angeline Close; Waros Ngamsiriudom | 2015 Academy of Marketing Science Annual Conference | | | |
| 2015 | Celebrity livery featured aircraft, the Moneki Neko (fortune cat) of airlines | Wen-Hung Wang ; Waros Ngamsiriudom | Journal of Air Transport Management (SSCI) | | 0 | |
| 2018 | Co-branded services: perceived benefits and involvement of co-branded credit cards | Wen-Hung Wang ; Jillian Farquhar | International Journal of Bank Marketing | | 0 | |
| 2012 | Compatibility and Perceived Risk in the Adoption of Online Banking Services: The Taiwan Experience | Wen-Hung Wang ; Maxwell K. Hsu | International Conference on Business And Information (BAI 2012) | | | |
| 2009 | Computer attitude, statistics anxiety and self-efficacy on statistical software adoption behavior: An empirical study of online MBA learners | Maxwell K.Hsu; 1Kevin K.Chiu; Wen-Hung Wang | Computers in Human Behavior | | 0 | |
| 2008 | A Conceptual Framework of Patient Attitude and Behavior in Taiwan and the U.S.: The Role of Wait Time | Kishwar Joonas; Wen-Hung Wang | 2008 ACME/FBD Conference | | | |
| 2010 | Consumer behavior of the information services industry in Taiwan – conceptual framework and hypotheses development | Wen-Hung Wang ; Chiung‐Ju Liang | Measuring Business Excellence | | 0 | |
| 2017 | Consumers' attitude of endorser credibility, brand and intention with respect to celebrity endorsement of the airline sector | Wang, Stephen W. ; Kao, Grace Hsiu-Ying; Ngamsiriudom, Waros | J AIR TRANSP MANAG | | 45 | |
| 2018 | Customer centricity and guanxi prevalence as social capital: a study of international business relationships | Angeline Close Scheinbaum; Wen-Hung Wang | Journal of Business & Industrial Marketing | | 0 | |
| 2009 | Customer Relationship Investments, Value to the Customer, and Value to the firm : integrating attributes and benefits | Wen-Hung Wang ; Chiung-Ju Liang; Kishwar Joonas | Southwest Business and Economics Journal | | | |
| 2007 | Customer Relationship Management of the Information Education Services Industry in Taiwan: Attributes, Benefits and Relationship | Chiung‐Ju Liang; Wen-Hung Wang | The Service Industries Journal | | 0 | |
| 2012 | A Descriptive Study of Taiwanese Women Entrepreneurs: Their Networks and Concerns | Maxwell K. Hsu; Choton Basu; Wen-Hung Wang | SMA-2012 Special Session on Sustainable Supply Chains | | | |
| 2010 | Diffusions of Innovation, Perceived Security and Experience: The Case of Online Banking Service Adoption in Taiwan | Wen-Hung Wang | Global Business and Finance Research Conference | | | |
| 2014 | Do global airline alliances influence the passenger's purchase decision? | Wen-Hung Wang | Journal of Air Transport Management | | 0 | |
| 2008 | Does Loyal and More Involved Customer the Reciprocal One of Retailer’s Relationship Efforts? | Chiung-Ju Liang; Wen-Hung Wang | Journal of Services Research | | | |
| 2008 | Does online relationship marketing enhance customer retention and cross-buying? | Chiung-Ju Liang; Wen-Hung Wang ; Hui-Ju Chen | The Service Industries Journal | | 0 | |
| 2015 | The Effects of Customer Orientation and Relationship Marketing on the Performance of Logistics Firms in Taiwan | Wen-Hung Wang ; Lou E. Pelton | 2015 Academy of Marketing Science Annual Conference | | | |
| 2009 | An Empirical Research of the Relationship Between Marketing Investments and Financial Performance | Wen-Hung Wang | 2009 The 8th Biennial Conference of Asian Consumer and Economics Association | | | |
| 2009 | Empirical Study of Brand Attributes Via Higher-Order Confirmatory Factor Analysis | Wen-Hung Wang ; Shiu-Han Tang | 2009 ACME/FBD Conference | | | |
