| Issue Date | Title | Author(s) | Source | WOS | Fulltext/Archive link |
| 2008 | A Conceptual Framework of Patient Attitude and Behavior in Taiwan and the U.S.: The Role of Wait Time | Kishwar Joonas; Wen-Hung Wang | 2008 ACME/FBD Conference | | |
| 2010 | Consumer behavior of the information services industry in Taiwan – conceptual framework and hypotheses development | Wen-Hung Wang ; Chiung‐Ju Liang | Measuring Business Excellence | 0 | |
| 2017 | Consumers' attitude of endorser credibility, brand and intention with respect to celebrity endorsement of the airline sector | Wang, Stephen W. ; Kao, Grace Hsiu-Ying; Ngamsiriudom, Waros | J AIR TRANSP MANAG | 45 | |
| 2018 | Customer centricity and guanxi prevalence as social capital: a study of international business relationships | Angeline Close Scheinbaum; Wen-Hung Wang | Journal of Business & Industrial Marketing | 0 | |
| 2009 | Customer Relationship Investments, Value to the Customer, and Value to the firm : integrating attributes and benefits | Wen-Hung Wang ; Chiung-Ju Liang; Kishwar Joonas | Southwest Business and Economics Journal | | |
| 2007 | Customer Relationship Management of the Information Education Services Industry in Taiwan: Attributes, Benefits and Relationship | Chiung‐Ju Liang; Wen-Hung Wang | The Service Industries Journal | 0 | |
| 2012 | A Descriptive Study of Taiwanese Women Entrepreneurs: Their Networks and Concerns | Maxwell K. Hsu; Choton Basu; Wen-Hung Wang | SMA-2012 Special Session on Sustainable Supply Chains | | |
| 2010 | Diffusions of Innovation, Perceived Security and Experience: The Case of Online Banking Service Adoption in Taiwan | Wen-Hung Wang | Global Business and Finance Research Conference | | |
| 2014 | Do global airline alliances influence the passenger's purchase decision? | Wen-Hung Wang | Journal of Air Transport Management | 0 | |
| 2008 | Does Loyal and More Involved Customer the Reciprocal One of Retailer’s Relationship Efforts? | Chiung-Ju Liang; Wen-Hung Wang | Journal of Services Research | | |
| 2008 | Does online relationship marketing enhance customer retention and cross-buying? | Chiung-Ju Liang; Wen-Hung Wang ; Hui-Ju Chen | The Service Industries Journal | 0 | |
| 2015 | The Effects of Customer Orientation and Relationship Marketing on the Performance of Logistics Firms in Taiwan | Wen-Hung Wang ; Lou E. Pelton | 2015 Academy of Marketing Science Annual Conference | | |
| 2009 | An Empirical Research of the Relationship Between Marketing Investments and Financial Performance | Wen-Hung Wang | 2009 The 8th Biennial Conference of Asian Consumer and Economics Association | | |
| 2009 | Empirical Study of Brand Attributes Via Higher-Order Confirmatory Factor Analysis | Wen-Hung Wang ; Shiu-Han Tang | 2009 ACME/FBD Conference | | |
| 2006 | Evaluating the interrelation of a retailer's relationship efforts and consumers' attitudes and behaviour | Chiung-Ju Liang; Wen-Hung Wang | Journal of Targeting, Measurement and Analysis for Marketing | 0 | |
| 2020 | Event and city image: the effect on revisit intention | Hui Li; Che-Hui Lien; Wen-Hung Wang ; Tien Wang; Weiwei Dong | Tourism Review | 8 | |
| 2014 | Examining U.S. Local Residents' Grocery Shopping Behavior | Maxwell K. Hsu; Eric Lien; Wen-Hung Wang | The 10th Biennial Conference of ACFEA | | |
| 2014 | The experience of flying with Hello Kitty Livery Featured Theme Jet: moderating effects of destination image | Wen-Hung Wang | Current Issues in Tourism | 0 | |
| 2017 | Exploring the critical success factor to the ferry transport service in short sea shipping | Guo-Ya Gan; Cheng-Chi Chung ; Hsuan-Shih Lee ; Wen-Hung Wang | International Journal of Shipping and Transport Logistics (IJSTL) | 4 | |
| 2016 | Fast Travel and Technology Acceptance Model, Airport Self-Service Options for Travel | Wen-Hung Wang ; Freya H. Hung | Business, Economics, Social Science & Humanities- BESSH-2016 | | |
