Browsing NTU Scholars | National Taiwan Ocean University Research Hub

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Issue Date	Title	Author(s)	Source	WOS
2018	Customer centricity and guanxi prevalence as social capital: a study of international business relationships	Angeline Close Scheinbaum; Wen-Hung Wang	Journal of Business & Industrial Marketing	0
2009	Customer Relationship Investments, Value to the Customer, and Value to the firm : integrating attributes and benefits	Wen-Hung Wang ; Chiung-Ju Liang; Kishwar Joonas	Southwest Business and Economics Journal
2007	Customer Relationship Management of the Information Education Services Industry in Taiwan: Attributes, Benefits and Relationship	Chiung‐Ju Liang; Wen-Hung Wang	The Service Industries Journal	0
2012	A Descriptive Study of Taiwanese Women Entrepreneurs: Their Networks and Concerns	Maxwell K. Hsu; Choton Basu; Wen-Hung Wang	SMA-2012 Special Session on Sustainable Supply Chains
2010	Diffusions of Innovation, Perceived Security and Experience: The Case of Online Banking Service Adoption in Taiwan	Wen-Hung Wang	Global Business and Finance Research Conference
2014	Do global airline alliances influence the passenger's purchase decision?	Wen-Hung Wang	Journal of Air Transport Management	0
2008	Does Loyal and More Involved Customer the Reciprocal One of Retailer’s Relationship Efforts?	Chiung-Ju Liang; Wen-Hung Wang	Journal of Services Research
2008	Does online relationship marketing enhance customer retention and cross-buying?	Chiung-Ju Liang; Wen-Hung Wang ; Hui-Ju Chen	The Service Industries Journal	0
2015	The Effects of Customer Orientation and Relationship Marketing on the Performance of Logistics Firms in Taiwan	Wen-Hung Wang ; Lou E. Pelton	2015 Academy of Marketing Science Annual Conference
2009	An Empirical Research of the Relationship Between Marketing Investments and Financial Performance	Wen-Hung Wang	2009 The 8th Biennial Conference of Asian Consumer and Economics Association
2009	Empirical Study of Brand Attributes Via Higher-Order Confirmatory Factor Analysis	Wen-Hung Wang ; Shiu-Han Tang	2009 ACME/FBD Conference
2006	Evaluating the interrelation of a retailer's relationship efforts and consumers' attitudes and behaviour	Chiung-Ju Liang; Wen-Hung Wang	Journal of Targeting, Measurement and Analysis for Marketing	0
2020	Event and city image: the effect on revisit intention	Hui Li; Che-Hui Lien; Wen-Hung Wang ; Tien Wang; Weiwei Dong	Tourism Review	8
2014	Examining U.S. Local Residents' Grocery Shopping Behavior	Maxwell K. Hsu; Eric Lien; Wen-Hung Wang	The 10th Biennial Conference of ACFEA
2014	The experience of flying with Hello Kitty Livery Featured Theme Jet: moderating effects of destination image	Wen-Hung Wang	Current Issues in Tourism	0
2017	Exploring the critical success factor to the ferry transport service in short sea shipping	Guo-Ya Gan; Cheng-Chi Chung ; Hsuan-Shih Lee ; Wen-Hung Wang	International Journal of Shipping and Transport Logistics (IJSTL)	4
2016	Fast Travel and Technology Acceptance Model, Airport Self-Service Options for Travel	Wen-Hung Wang ; Freya H. Hung	Business, Economics, Social Science & Humanities- BESSH-2016
2015	Hello Kitty livery is just a glimpse of Hello Kitty experiential package: The effects of celebrity-themed aircraft on purchase intention	Wen-Hung Wang ; Waros Ngamsiriudom	Journal of Service Theory and Practice	0
2008	How Managers Assure Financial Performance from the View of Attributes and Benefits – An Application of BSC	Chiung-Ju Liang; Wen-Hung Wang	2008 ACME/FBD Conference
2008	How managers in the financial services industry ensure financial performance	Chiung‐Ju Liang; Wen-Hung Wang	The Service Industries Journal	0

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