| Issue Date | Title | Author(s) | Source | WOS | Fulltext/Archive link |
| 2009 | Empirical Study of Brand Attributes Via Higher-Order Confirmatory Factor Analysis | Wen-Hung Wang ; Shiu-Han Tang | 2009 ACME/FBD Conference | | |
| 2006 | Evaluating the interrelation of a retailer's relationship efforts and consumers' attitudes and behaviour | Chiung-Ju Liang; Wen-Hung Wang | Journal of Targeting, Measurement and Analysis for Marketing | 0 | |
| 2020 | Event and city image: the effect on revisit intention | Hui Li; Che-Hui Lien; Wen-Hung Wang ; Tien Wang; Weiwei Dong | Tourism Review | 8 | |
| 2014 | Examining U.S. Local Residents' Grocery Shopping Behavior | Maxwell K. Hsu; Eric Lien; Wen-Hung Wang | The 10th Biennial Conference of ACFEA | | |
| 2014 | The experience of flying with Hello Kitty Livery Featured Theme Jet: moderating effects of destination image | Wen-Hung Wang | Current Issues in Tourism | 0 | |
| 2017 | Exploring the critical success factor to the ferry transport service in short sea shipping | Guo-Ya Gan; Cheng-Chi Chung ; Hsuan-Shih Lee ; Wen-Hung Wang | International Journal of Shipping and Transport Logistics (IJSTL) | 4 | |
| 2016 | Fast Travel and Technology Acceptance Model, Airport Self-Service Options for Travel | Wen-Hung Wang ; Freya H. Hung | Business, Economics, Social Science & Humanities- BESSH-2016 | | |
| 2015 | Hello Kitty livery is just a glimpse of Hello Kitty experiential package: The effects of celebrity-themed aircraft on purchase intention | Wen-Hung Wang ; Waros Ngamsiriudom | Journal of Service Theory and Practice | 0 | |
| 2008 | How Managers Assure Financial Performance from the View of Attributes and Benefits – An Application of BSC | Chiung-Ju Liang; Wen-Hung Wang | 2008 ACME/FBD Conference | | |
| 2008 | How managers in the financial services industry ensure financial performance | Chiung‐Ju Liang; Wen-Hung Wang | The Service Industries Journal | 0 | |
| 2008 | Influence of Attitude, Anxiety and Self-Efficacy toward Statistics and Technology on Statistical Package Software Usage Behavior | Maxwell K. Hsu; Wen-Hung Wang ; Kevin Kuan-Shun Chiu | 2008 SWDSI/FBD Conference | | |
| 2009 | The influence of customer perceptions on financial performance in financial services | Chiung‐Ju Liang; Wen-Hung Wang ; Jillian Dawes Farquhar | International Journal of Bank Marketing | 0 | |
| 2007 | An insight into the impact of a retailer's relationship efforts on customers' attitudes and behavioral intentions | Chiung‐Ju Liang; Wen-Hung Wang | International Journal of Bank Marketing | 0 | |
| 2007 | An Insight into the Impact of Retailer’s Relationship Efforts on Consumer’s Attitude and Behavior--Financial Services Industry in Taiwan | Chiung-Ju Liang; Wen-Hung Wang | 2007 Association of Collegiate Marketing Educators Conference | | |
| 2005 | Integrative research into the financial services industry in Taiwan: Relationship bonding tactics, relationship quality and behavioural loyalty | Chiung-Ju Liang; Wen-Hung Wang | Journal of Financial Services Marketing | 0 | |
| 2008 | The interrelationship of retailer's relationship efforts and consumers' attitude and behavior | Wen-Hung Wang | Measuring Business Excellence | 0 | |
| 2017 | Key account relationship management: the moderating effects of relationship duration and transaction volume | Jian He Yeh; Wen-Hung Wang ; Maxwell K. Hsu; Scott Swanson | The Service Industries Journal | 0 | |
| 2020 | Modeling Airline Crisis Management Capability: Brand attitude, brand credibility and intention | GraceHsiu-Ying Kao; Wen-Hung Wang ; Jillian DawesFarquhar | Journal of Air Transport Management | 0 | |
| 2020 | Modeling Airline Crisis Management Capability: Brand attitude, brand credibility and intention | Kao, Grace Hsiu-Ying; Wang, Stephen W. ; Farquhar, Jillian Dawes | JOURNAL OF AIR TRANSPORT MANAGEMENT | 10 | |
| 2014 | The moderating effects of involvement with respect to customer relationship management of the airline sector | Wen-Hung Wang | Journal of Air Transport Management | 0 | |
