Browsing NTU Scholars | National Taiwan Ocean University Research Hub

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Issue Date	Title	Author(s)	Source	WOS
2015	The Effects of Customer Orientation and Relationship Marketing on the Performance of Logistics Firms in Taiwan	Wen-Hung Wang ; Lou E. Pelton	2015 Academy of Marketing Science Annual Conference
2009	An Empirical Research of the Relationship Between Marketing Investments and Financial Performance	Wen-Hung Wang	2009 The 8th Biennial Conference of Asian Consumer and Economics Association
2009	Empirical Study of Brand Attributes Via Higher-Order Confirmatory Factor Analysis	Wen-Hung Wang ; Shiu-Han Tang	2009 ACME/FBD Conference
2006	Evaluating the interrelation of a retailer's relationship efforts and consumers' attitudes and behaviour	Chiung-Ju Liang; Wen-Hung Wang	Journal of Targeting, Measurement and Analysis for Marketing	0
2020	Event and city image: the effect on revisit intention	Hui Li; Che-Hui Lien; Wen-Hung Wang ; Tien Wang; Weiwei Dong	Tourism Review	8
2014	Examining U.S. Local Residents' Grocery Shopping Behavior	Maxwell K. Hsu; Eric Lien; Wen-Hung Wang	The 10th Biennial Conference of ACFEA
2014	The experience of flying with Hello Kitty Livery Featured Theme Jet: moderating effects of destination image	Wen-Hung Wang	Current Issues in Tourism	0
2017	Exploring the critical success factor to the ferry transport service in short sea shipping	Guo-Ya Gan; Cheng-Chi Chung ; Hsuan-Shih Lee ; Wen-Hung Wang	International Journal of Shipping and Transport Logistics (IJSTL)	4
2016	Fast Travel and Technology Acceptance Model, Airport Self-Service Options for Travel	Wen-Hung Wang ; Freya H. Hung	Business, Economics, Social Science & Humanities- BESSH-2016
2015	Hello Kitty livery is just a glimpse of Hello Kitty experiential package: The effects of celebrity-themed aircraft on purchase intention	Wen-Hung Wang ; Waros Ngamsiriudom	Journal of Service Theory and Practice	0
2008	How Managers Assure Financial Performance from the View of Attributes and Benefits – An Application of BSC	Chiung-Ju Liang; Wen-Hung Wang	2008 ACME/FBD Conference
2008	How managers in the financial services industry ensure financial performance	Chiung‐Ju Liang; Wen-Hung Wang	The Service Industries Journal	0
2008	Influence of Attitude, Anxiety and Self-Efficacy toward Statistics and Technology on Statistical Package Software Usage Behavior	Maxwell K. Hsu; Wen-Hung Wang ; Kevin Kuan-Shun Chiu	2008 SWDSI/FBD Conference
2009	The influence of customer perceptions on financial performance in financial services	Chiung‐Ju Liang; Wen-Hung Wang ; Jillian Dawes Farquhar	International Journal of Bank Marketing	0
2007	An insight into the impact of a retailer's relationship efforts on customers' attitudes and behavioral intentions	Chiung‐Ju Liang; Wen-Hung Wang	International Journal of Bank Marketing	0
2007	An Insight into the Impact of Retailer’s Relationship Efforts on Consumer’s Attitude and Behavior--Financial Services Industry in Taiwan	Chiung-Ju Liang; Wen-Hung Wang	2007 Association of Collegiate Marketing Educators Conference
2005	Integrative research into the financial services industry in Taiwan: Relationship bonding tactics, relationship quality and behavioural loyalty	Chiung-Ju Liang; Wen-Hung Wang	Journal of Financial Services Marketing	0
2008	The interrelationship of retailer's relationship efforts and consumers' attitude and behavior	Wen-Hung Wang	Measuring Business Excellence	0
2017	Key account relationship management: the moderating effects of relationship duration and transaction volume	Jian He Yeh; Wen-Hung Wang ; Maxwell K. Hsu; Scott Swanson	The Service Industries Journal	0
2020	Modeling Airline Crisis Management Capability: Brand attitude, brand credibility and intention	GraceHsiu-Ying Kao; Wen-Hung Wang ; Jillian DawesFarquhar	Journal of Air Transport Management	0

Showing results 29 to 48 of 72 < previous next >

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Browsing by Author Department of Computer and Communication Engineering, NKUST