Issue Date | Title | Author(s) | Source | WOS | Fulltext/Archive link |
2017 | Key account relationship management: the moderating effects of relationship duration and transaction volume | Jian He Yeh; Wen-Hung Wang ; Maxwell K. Hsu; Scott Swanson | The Service Industries Journal | 0 | |
2020 | Modeling Airline Crisis Management Capability: Brand attitude, brand credibility and intention | GraceHsiu-Ying Kao; Wen-Hung Wang ; Jillian DawesFarquhar | Journal of Air Transport Management | 0 | |
2020 | Modeling Airline Crisis Management Capability: Brand attitude, brand credibility and intention | Kao, Grace Hsiu-Ying; Wang, Stephen W. ; Farquhar, Jillian Dawes | JOURNAL OF AIR TRANSPORT MANAGEMENT | 10 | |
2014 | The moderating effects of involvement with respect to customer relationship management of the airline sector | Wen-Hung Wang | Journal of Air Transport Management | 0 | |
2018 | Positive moods and word-of-mouth in the banking industry: A moderated mediation model of perceived value and relational benefits | Che-Hui Lien; Jyh-Jeng Wu; Maxwell K. Hsu; Wen-Hung Wang | International Journal of Bank Marketing | 0 | |
2017 | Real-Cargo Information Tracking Technology (RCI), Perceived Value and Intention to Use | Andrew Peng; Wen-Hung Wang | The 2017 ICABMIT International Conference on Advances in Business Management and Information Technology | | |
2016 | Relational based customer relationship management in the cruise line vacations sector | Wen-Hung Wang | The 2016 ICBTS International Advance Innovation Business and Tourism Research Conference | | |
2006 | RELATIONSHIP BONDING TACTICS, RELATIONSHIP QUALITY AND CUSTOMER BEHAVIORAL LOYALTY-BEHAVIORAL SEQUENCE IN TAIWAN'S INFORMATION SERVICES INDUSTRY | Wen-Hung Wang ; Chiung-Ju Liang; Yung-De Wu | Journal of Services Research | | |
2012 | A Research of Service Outcomes in Taiwan: The Role of Patients’ Quality Perceptions and Wait Time | Kishwar Joonas; Wen-Hung Wang | Hospital Topics | 0 | |
2007 | A Research of the Behavioral Sequence of Information Education Services Industry in Taiwan | Chiung-Ju Liang; Wen-Hung Wang | 2007 INFORMS Marketing Science Conference | | |
2013 | Risky Business? Consumers’ Propensity to Engage in Online Banking Services | Wen-Hung Wang ; Maxwell Hsu; Lou Pelton; Annie Liu | 2013 Academy of Marketing Science, 16th Biennial World Marketing Congress | | |
2019 | Self-service technology adoption by air passengers: a case study of fast air travel services in Taiwan | Che-Hui Lien; Maxwell K. Hsu; Jing-Zhi Shang; Wen-Hung Wang | The Service Industries Journal | 13 | |
2015 | Trust disposition, trust antecedents, trust, and behavioral intention | Wen-Hung Wang ; Waros Ngamsiriudom; Chia-Hung Hsieh | The Service Industries Journal | 0 | |
2018 | Trustworthiness Trumps Attractiveness and Expertise: Enhancing Brand Credibility via Celebrity Endorsement | Wen-Hung Wang ; Angeline Close Scheinbaum | Journal of Advertising Research (SSCI) | | |
2014 | Virtually Compatible or Risky Business? Investigating Consumers’ Proclivity Toward Online Banking Services | Wen-Hung Wang ; Lou E. Pelton; Maxwell K. Hsu; Danqing Xi | Journal of Marketing Channels | 0 | |
2011 | 國際快遞業顧客中心、轉換成本與顧客忠誠度之研究 | 王文弘 ; 高偲雅 | 海運學報 | | |
1998 | 我國大型製造業者國際化現狀研究 | 潘俊明; 王文弘 | 東吳大學企業管理研討會 | | |
1998 | 我國大型製造業者成長策略與經營管理關係之研究 | 王文弘 | | | |
2000 | 新世紀生質:幾丁質在紡織工業應用之研究 | 王文弘 | | | |
2008 | 服務業科技接受模式(TAM)應用之實證研究 | 王文弘 | | | |