| Issue Date | Title | Author(s) | Source | scopus | WOS | Fulltext/Archive link |
|---|---|---|---|---|---|---|
| 2017 | Real-Cargo Information Tracking Technology (RCI), Perceived Value and Intention to Use | Andrew Peng; Wen-Hung Wang | The 2017 ICABMIT International Conference on Advances in Business Management and Information Technology | |||
| 2016 | Relational based customer relationship management in the cruise line vacations sector | Wen-Hung Wang | The 2016 ICBTS International Advance Innovation Business and Tourism Research Conference | |||
| 2006 | RELATIONSHIP BONDING TACTICS, RELATIONSHIP QUALITY AND CUSTOMER BEHAVIORAL LOYALTY-BEHAVIORAL SEQUENCE IN TAIWAN'S INFORMATION SERVICES INDUSTRY | Wen-Hung Wang ; Chiung-Ju Liang; Yung-De Wu | Journal of Services Research | |||
| 2012 | A Research of Service Outcomes in Taiwan: The Role of Patients’ Quality Perceptions and Wait Time | Kishwar Joonas; Wen-Hung Wang | Hospital Topics | 0 | ||
| 2007 | A Research of the Behavioral Sequence of Information Education Services Industry in Taiwan | Chiung-Ju Liang; Wen-Hung Wang | 2007 INFORMS Marketing Science Conference | |||
| 2013 | Risky Business? Consumers’ Propensity to Engage in Online Banking Services | Wen-Hung Wang ; Maxwell Hsu; Lou Pelton; Annie Liu | 2013 Academy of Marketing Science, 16th Biennial World Marketing Congress | |||
| 2019 | Self-service technology adoption by air passengers: a case study of fast air travel services in Taiwan | Che-Hui Lien; Maxwell K. Hsu; Jing-Zhi Shang; Wen-Hung Wang | The Service Industries Journal | 13 | ||
| 2015 | Trust disposition, trust antecedents, trust, and behavioral intention | Wen-Hung Wang ; Waros Ngamsiriudom; Chia-Hung Hsieh | The Service Industries Journal | 0 | ||
| 2018 | Trustworthiness Trumps Attractiveness and Expertise: Enhancing Brand Credibility via Celebrity Endorsement | Wen-Hung Wang ; Angeline Close Scheinbaum | Journal of Advertising Research (SSCI) | |||
| 2014 | Virtually Compatible or Risky Business? Investigating Consumers’ Proclivity Toward Online Banking Services | Wen-Hung Wang ; Lou E. Pelton; Maxwell K. Hsu; Danqing Xi | Journal of Marketing Channels | 0 | ||
| 2011 | 國際快遞業顧客中心、轉換成本與顧客忠誠度之研究 | 王文弘 ; 高偲雅 | 海運學報 | |||
| 1998 | 我國大型製造業者國際化現狀研究 | 潘俊明; 王文弘 | 東吳大學企業管理研討會 | |||
| 1998 | 我國大型製造業者成長策略與經營管理關係之研究 | 王文弘 | ||||
| 2000 | 新世紀生質：幾丁質在紡織工業應用之研究 | 王文弘 | ||||
| 2008 | 服務業科技接受模式（TAM）應用之實證研究 | 王文弘 | ||||
| 2006 | 服務業關係行銷之研究 | 王文弘 | ||||
| 2008 | 產品品牌屬性之研究--二階驗證性因素分析 | 王文弘 ; 湯絮涵 | 2008年管理新思維研討會 | |||
| 2007 | 產品屬性、利益、顧客滿意度與顧客忠誠度之研究 | 王文弘 | ||||
| 2008 | 網路銀行消費者行為之研究—創新擴散理論 | 王文弘 ; 林獻堂 | 2008年管理新思維研討會 | |||
| 2008 | 網路銀行消費者行為之研究—科技接受模型 | 王文弘 ; 林獻堂 | 2008年服務創新與應用研討會 |
