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Issue Date	Title	Author(s)	Source	WOS
2017	Real-Cargo Information Tracking Technology (RCI), Perceived Value and Intention to Use	Andrew Peng; Wen-Hung Wang	The 2017 ICABMIT International Conference on Advances in Business Management and Information Technology
2016	Relational based customer relationship management in the cruise line vacations sector	Wen-Hung Wang	The 2016 ICBTS International Advance Innovation Business and Tourism Research Conference
2006	RELATIONSHIP BONDING TACTICS, RELATIONSHIP QUALITY AND CUSTOMER BEHAVIORAL LOYALTY-BEHAVIORAL SEQUENCE IN TAIWAN'S INFORMATION SERVICES INDUSTRY	Wen-Hung Wang ; Chiung-Ju Liang; Yung-De Wu	Journal of Services Research
2012	A Research of Service Outcomes in Taiwan: The Role of Patients’ Quality Perceptions and Wait Time	Kishwar Joonas; Wen-Hung Wang	Hospital Topics	0
2007	A Research of the Behavioral Sequence of Information Education Services Industry in Taiwan	Chiung-Ju Liang; Wen-Hung Wang	2007 INFORMS Marketing Science Conference
2013	Risky Business? Consumers’ Propensity to Engage in Online Banking Services	Wen-Hung Wang ; Maxwell Hsu; Lou Pelton; Annie Liu	2013 Academy of Marketing Science, 16th Biennial World Marketing Congress
2019	Self-service technology adoption by air passengers: a case study of fast air travel services in Taiwan	Che-Hui Lien; Maxwell K. Hsu; Jing-Zhi Shang; Wen-Hung Wang	The Service Industries Journal	13
2015	Trust disposition, trust antecedents, trust, and behavioral intention	Wen-Hung Wang ; Waros Ngamsiriudom; Chia-Hung Hsieh	The Service Industries Journal	0
2018	Trustworthiness Trumps Attractiveness and Expertise: Enhancing Brand Credibility via Celebrity Endorsement	Wen-Hung Wang ; Angeline Close Scheinbaum	Journal of Advertising Research (SSCI)
2014	Virtually Compatible or Risky Business? Investigating Consumers’ Proclivity Toward Online Banking Services	Wen-Hung Wang ; Lou E. Pelton; Maxwell K. Hsu; Danqing Xi	Journal of Marketing Channels	0
2011	國際快遞業顧客中心、轉換成本與顧客忠誠度之研究	王文弘 ; 高偲雅	海運學報
1998	我國大型製造業者國際化現狀研究	潘俊明; 王文弘	東吳大學企業管理研討會
1998	我國大型製造業者成長策略與經營管理關係之研究	王文弘
2000	新世紀生質：幾丁質在紡織工業應用之研究	王文弘
2008	服務業科技接受模式（TAM）應用之實證研究	王文弘
2006	服務業關係行銷之研究	王文弘
2008	產品品牌屬性之研究--二階驗證性因素分析	王文弘 ; 湯絮涵	2008年管理新思維研討會
2007	產品屬性、利益、顧客滿意度與顧客忠誠度之研究	王文弘
2008	網路銀行消費者行為之研究—創新擴散理論	王文弘 ; 林獻堂	2008年管理新思維研討會
2008	網路銀行消費者行為之研究—科技接受模型	王文弘 ; 林獻堂	2008年服務創新與應用研討會

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