公開日期 | 標題 | 作者 | 來源出版物 | WOS | 全文 |
---|---|---|---|---|---|
2018 | Customer centricity and guanxi prevalence as social capital: a study of international business relationships | Angeline Close Scheinbaum; Wen-Hung Wang | Journal of Business & Industrial Marketing | 0 | |
2018 | Trustworthiness Trumps Attractiveness and Expertise: Enhancing Brand Credibility via Celebrity Endorsement | Wen-Hung Wang ; Angeline Close Scheinbaum | Journal of Advertising Research (SSCI) |