| 公開日期 | 標題 | 作者 | 來源出版物 | WOS | 全文 |
|---|---|---|---|---|---|
| 2017 | Consumers' attitude of endorser credibility, brand and intention with respect to celebrity endorsement of the airline sector | Wang, Stephen W. ; Kao, Grace Hsiu-Ying; Ngamsiriudom, Waros | J AIR TRANSP MANAG | 45 | |
| 2020 | Modeling Airline Crisis Management Capability: Brand attitude, brand credibility and intention | Kao, Grace Hsiu-Ying; Wang, Stephen W. ; Farquhar, Jillian Dawes | JOURNAL OF AIR TRANSPORT MANAGEMENT | 10 |
