| 公開日期 | 標題 | 作者 | 來源出版物 | WOS | 全文 |
|---|---|---|---|---|---|
| 2015 | Celebrity Endorsement in the Airline Sector | Wen-Hung Wang ; Angeline Close; Waros Ngamsiriudom | 2015 Academy of Marketing Science Annual Conference | ||
| 2015 | Celebrity livery featured aircraft, the Moneki Neko (fortune cat) of airlines | Wen-Hung Wang ; Waros Ngamsiriudom | Journal of Air Transport Management (SSCI) | 0 | |
| 2015 | Trust disposition, trust antecedents, trust, and behavioral intention | Wen-Hung Wang ; Waros Ngamsiriudom; Chia-Hung Hsieh | The Service Industries Journal | 0 |
