Exploratory Study on Behavioural Antitrust and Consumer Rights Protection

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Project title

Code/計畫編號

FTC-109-G08

Translated Name/計畫中文名

行為反托拉斯與消費者權益之探討

Project Coordinator/計畫主持人

Ya-Chi Chiang

Funding Organization/主管機關

The Fair Trade Commission

Co-Investigator(s)/共同執行人

郭迺鋒
程法彰
黃子恬
楊宗翰

Website

https://www.grb.gov.tw/search/planDetail?id=13445144

Year

2020

Start date/計畫起

01-04-2020

Expected Completion/計畫迄

31-12-2020

Bugetid/研究經費

743千元

ResearchField/研究領域

法律學
經濟學

本研究首先將整理經濟學與競爭法之間關係的歷史軌跡，由不同經濟學派的分析角度出發，分析不同的競爭法架構和執法重點。其次指出當行為經濟學對傳統經濟學的「理性」假設提出挑戰，也是行為經濟學對競爭法(公平交易法)提出的挑戰。尤其在當世界各國的競爭法框架、對新興的數位平台經濟已漸漸不敷使用，本研究希望藉行為經濟學的分析角度，重新認識何謂「公平」、並整理分析其他先進國家的競爭法執法案例，期可做為國內執法機關之參考，引注新經濟理論思維至公平交易法的實務，以保障消費者權益、並達到公平競爭的秩序、是為本研究主旨。This research will begin with a historical review on the interaction between economic theories and anti-trust laws. By illustrating various perspectives from economic theorists on anti-trust laws and legal practice, it is noted that the laws and legal practice of anti-trust laws have been evolved under the influence of economic theoretical framework. Therefore, it is worth attention that emerging behavioural economics theories challenge more and more assumptions of traditional economics and look at economic activities from a more diversified view, it is time to re-think the anti-trust law and legal practice. Given the limited time of research, this research will focus upon the legal issues posed by digital economy, and aim at providing a new insight on the foundation of behavioural economics to anti-trust legal theories and practice. After examining the theoretical framework of economic theories in the first phase, this research will continue to analyse the cases rulings or new rules made by anti-trust authorities in other advanced countries. The ultimate aim of this research is to offer plausible suggestions on the legal theory and practice of Taiwan’s Fair-Trade Act to further protect consumer rights and maintain the fair competition in market.

Keyword(s)

行為經濟學
競爭法
消費者保護
behavioural economics
antitrust laws
consumer rights protection

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Exploratory Study on Behavioural Antitrust and Consumer Rights Protection

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