http://scholars.ntou.edu.tw/handle/123456789/16907
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Wen-Hung Wang | en_US |
dc.date.accessioned | 2021-05-13T04:01:36Z | - |
dc.date.available | 2021-05-13T04:01:36Z | - |
dc.date.issued | 2014-05 | - |
dc.identifier.issn | 0969-6997 | - |
dc.identifier.uri | http://scholars.ntou.edu.tw/handle/123456789/16907 | - |
dc.description.abstract | This study examines the influences of airline global alliances on the purchase intention of international air passengers in Taiwan. The findings indicate positive relationships between global airline alliances, brand equity, brand preference and purchase intention with a moderation effect of involvement impacting on the relationship between global airline alliances and brand equity, and the relationship between brand preferences and purchase intention. In particular, for highly involved passengers, the effect of global airline alliances on brand equity, and brand preference on purchase intention, is significant. | en_US |
dc.language.iso | en_US | en_US |
dc.publisher | ELSEVIER | en_US |
dc.relation.ispartof | Journal of Air Transport Management | en_US |
dc.subject | Global airline alliances | en_US |
dc.subject | Brand equity | en_US |
dc.subject | Brand preference | en_US |
dc.subject | Purchase intention | en_US |
dc.subject | Involvement | en_US |
dc.title | Do global airline alliances influence the passenger's purchase decision? | en_US |
dc.type | journal article | en_US |
dc.identifier.doi | https://doi.org/10.1016/j.jairtraman.2014.02.003 | - |
dc.relation.journalvolume | 37 | en_US |
dc.relation.pages | 53-59 | en_US |
item.fulltext | no fulltext | - |
item.grantfulltext | none | - |
item.openairetype | journal article | - |
item.cerifentitytype | Publications | - |
item.openairecristype | http://purl.org/coar/resource_type/c_6501 | - |
item.languageiso639-1 | en_US | - |
crisitem.author.dept | College of Maritime Science and Management | - |
crisitem.author.dept | Department of Shipping and Transportation Management | - |
crisitem.author.dept | National Taiwan Ocean University,NTOU | - |
crisitem.author.orcid | 0000-0002-6940-5001 | - |
crisitem.author.parentorg | National Taiwan Ocean University,NTOU | - |
crisitem.author.parentorg | College of Maritime Science and Management | - |
Appears in Collections: | 航運管理學系 |
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