http://scholars.ntou.edu.tw/handle/123456789/16908| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Wen-Hung Wang | en_US |
| dc.date.accessioned | 2021-05-13T04:02:23Z | - |
| dc.date.available | 2021-05-13T04:02:23Z | - |
| dc.date.issued | 2014-03 | - |
| dc.identifier.issn | 0969-6997 | - |
| dc.identifier.uri | http://scholars.ntou.edu.tw/handle/123456789/16908 | - |
| dc.description.abstract | This study examines the moderating effects of involvement with respect to customer relationship management of the airline sector, according to the perceptions of Taiwanese international air passengers. Results indicate that relationship bonding, perceived relationship investment, relationship quality and behavioral loyalty are positively related, with involvement moderately affecting how financial bonding, social bonding, structural bonding and perceived relationship investment are related. More specifically, social bonding and structural bonding significantly affect the perceived relationship investment for passengers with high involvement in air travel, while financial bonding significantly affects the perceived relationship investment for passengers with low involvement. | en_US |
| dc.language.iso | en_US | en_US |
| dc.publisher | ELSEVIER | en_US |
| dc.relation.ispartof | Journal of Air Transport Management | en_US |
| dc.subject | Relationship bonding | en_US |
| dc.subject | Perceived relationship investment | en_US |
| dc.subject | Relationship quality | en_US |
| dc.subject | Involvement | en_US |
| dc.subject | Airlines | en_US |
| dc.title | The moderating effects of involvement with respect to customer relationship management of the airline sector | en_US |
| dc.type | journal article | en_US |
| dc.identifier.doi | https://doi.org/10.1016/j.jairtraman.2013.11.006 | - |
| dc.relation.journalvolume | 35 | en_US |
| dc.relation.pages | 57-63 | en_US |
| item.cerifentitytype | Publications | - |
| item.openairetype | journal article | - |
| item.openairecristype | http://purl.org/coar/resource_type/c_6501 | - |
| item.fulltext | no fulltext | - |
| item.grantfulltext | none | - |
| item.languageiso639-1 | en_US | - |
| crisitem.author.dept | College of Maritime Science and Management | - |
| crisitem.author.dept | Department of Shipping and Transportation Management | - |
| crisitem.author.dept | National Taiwan Ocean University,NTOU | - |
| crisitem.author.orcid | 0000-0002-6940-5001 | - |
| crisitem.author.parentorg | National Taiwan Ocean University,NTOU | - |
| crisitem.author.parentorg | College of Maritime Science and Management | - |
| Appears in Collections: | 航運管理學系 | |
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