海運業定期貨櫃航商策略聯盟夥伴選擇標準之研究

Abstract

隨著時代快速地變遷與全球化的發展，企業間的合作也越來越頻繁，尤其是策略聯盟的形成，更是現代企業所推崇的。然而，是否正確且成功的選擇策略聯盟夥伴將會影響聯盟未來的成敗。在海運產業中，航商皆希望藉由策略聯盟增加自身的優勢，因此策略聯盟早已為常態。 本論文主要研究目的為探討海運業定期貨櫃航商在選擇策略聯盟夥伴時所考量的條件標準以及其重要性，透過文獻回顧整理出海運策略聯盟的發展現況以及先前學者所提及之選擇夥伴之標準，並以三角驗證法整理學者之意見，針對國內外海運定期貨櫃航商進行問卷調查，利用敘述性統計、信效度分析以及變異數分析得知選擇夥伴標準之排序與變異程度，進而利用排序之選擇夥伴標準給予建議，期望能作為欲與海運定期貨櫃航商進行策略聯盟者之參考依據。 With the sharp changes of external trade environment and globalization trend, cooperation mechanism between enterprises is frequent studied by academicians. Particularly, modern enterprises are much more interested in increasing their competitiveness by forming a strategic alliance relationship with their potential partners. However, how to choose a correct strategic alliance partner could finally influence the successfulness of an alliance. In the liner shipping industry, most carriers intend to increase their competitive advantages by joining a strategic alliance. The main purpose of this thesis is to find which criteria should liner container shipping industries consider and the importance of these partnership selection criteria. This thesis has investigated the current development of liner containter shipping industries and the partner selection criteria by firstly reviewing academic literatures, and following by sending several field surveys to liner shipping professionals in Taiwan.The partner selection criteria for a 7 point Liker scale questionnaire are obtained by using data triangulation method. This research has summarized the shipping professionals’ opinions from questionnaire surveys and applied descriptive statistics method to analyze the importance of carriers’ partner selection criteria. Finally, suggestions are made based on the result findings, and these suggestions may used as a reference for any stakeholder who wants to form strategic alliances with ocean container carriers.