PREDICTING CUSTOMER RETENTION LIKELIHOOD IN THE CONTAINER SHIPPING INDUSTRY THROUGH THE DECISION TREE APPROACH

Please use this identifier to cite or link to this item: http://scholars.ntou.edu.tw/handle/123456789/8730

Title:	PREDICTING CUSTOMER RETENTION LIKELIHOOD IN THE CONTAINER SHIPPING INDUSTRY THROUGH THE DECISION TREE APPROACH
Authors:	Lin, L. H. Chen, K. K. Rong-Her Chiu
Issue Date:	Feb-2017
Journal Volume:	25
Journal Issue:	1
Source:	Journal of Marine Science and Technology-Taiwan
URI:	http://scholars.ntou.edu.tw/handle/123456789/8730
ISSN:	1023-2796
DOI:	10.6119/jmst-016-0714-1 ://WOS:000400228400003
Appears in Collections:	航運管理學系

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