瀏覽的方式：作者 UNI-WAGON MARINE

顯示 1 到 12 筆資料，總共 12 筆

公開日期	標題	作者	來源出版物	scopus	WOS	全文
2004	Customer Loyalty in Competitive Markets: Alternative Attractiveness, Switching Costs and Satisfaction Effects	鄭士蘋
2005	Effects of Relationship, Switching Costs, and Marketing Programs on Customer Switching Intentions in the Life Insurance Industry	鄭士蘋 ; 林其鋒
2018	Enhancing the creativity of frontline employees: The effects of job complexity and customer orientation	Shih-Ping Jeng	International Journal of Logistics Management
2017	Increasing customer purchase intention through product return policies: The pivotal impacts of retailer brand familiarity and product categories	Shih-Ping Jeng	Journal of Retailing and Consumer Services
2016	The influences of airline brand credibility on consumer purchase intentions	Shih-Ping Jeng	Journal of Air Transport Management
2019	Lowest price guarantees on airline websites: Perceived believability, perceived value, and purchase intentions	Shih-Ping Jeng ; Lo, M. F.	Journal of Air Transport Management
2013	Online gift-searching: gift-giving orientations and perceived benefits of searching	Shih-Ping Jeng	Online Information Review		3
2006	Target Marketing in a Distribution Channel: Implications for a Manufacturer's Returns Policy	鄭士蘋 ; 周善瑜
2004	行動電話服務業服務品質、產品價格與轉換成本對顧客轉換意願影響之研究	鄭士蘋 ; 高惟馨; 謝文雀; 胡同來
2002	製造商的退貨策略與產品線設計	周善瑜; 鄭士蘋
2000	製造商的退貨策略與產品線設計	鄭士蘋
2008	零售業買貴退差價保證與其他選擇方案的吸引力對消費者購買意願之影響	鄭士蘋 ; 鄭迪

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