| Issue Date | Title | Author(s) | Source | scopus | WOS | Fulltext/Archive link |
|---|---|---|---|---|---|---|
| 2014 | The experience of flying with Hello Kitty Livery Featured Theme Jet: moderating effects of destination image | Wen-Hung Wang | Current Issues in Tourism | 0 | ||
| 2015 | Hello Kitty livery is just a glimpse of Hello Kitty experiential package: The effects of celebrity-themed aircraft on purchase intention | Wen-Hung Wang ; Waros Ngamsiriudom | Journal of Service Theory and Practice | 0 |
