| 公開日期 | 標題 | 作者 | 來源出版物 | scopus | WOS | 全文 |
|---|---|---|---|---|---|---|
| 2015 | Celebrity livery featured aircraft, the Moneki Neko (fortune cat) of airlines | Wen-Hung Wang ; Waros Ngamsiriudom | Journal of Air Transport Management (SSCI) | 0 | ||
| 2015 | Hello Kitty livery is just a glimpse of Hello Kitty experiential package: The effects of celebrity-themed aircraft on purchase intention | Wen-Hung Wang ; Waros Ngamsiriudom | Journal of Service Theory and Practice | 0 |
