| 公開日期 | 標題 | 作者 | 來源出版物 | scopus | WOS | 全文 |
|---|---|---|---|---|---|---|
| 2018 | Co-branded services: perceived benefits and involvement of co-branded credit cards | Wen-Hung Wang ; Jillian Farquhar | International Journal of Bank Marketing | 0 | ||
| 2007 | An insight into the impact of a retailer's relationship efforts on customers' attitudes and behavioral intentions | Chiung‐Ju Liang; Wen-Hung Wang | International Journal of Bank Marketing | 0 | ||
| 2007 | An Insight into the Impact of Retailer’s Relationship Efforts on Consumer’s Attitude and Behavior--Financial Services Industry in Taiwan | Chiung-Ju Liang; Wen-Hung Wang | 2007 Association of Collegiate Marketing Educators Conference |
