Browsing by Author Chiung-Ju Liang

Showing results 1 to 10 of 10

Issue Date	Title	Author(s)	Source	scopus	WOS	Fulltext/Archive link
2004	Attributes, Benefits, Customer Satisfaction and Behavioral Loyalty—An Integrative Research of Financial Services Industry in Taiwan	Chiung-Ju Liang; Wen-Hung Wang	Journal of Services Research
2009	Customer Relationship Investments, Value to the Customer, and Value to the firm : integrating attributes and benefits	Wen-Hung Wang ; Chiung-Ju Liang; Kishwar Joonas	Southwest Business and Economics Journal
2008	Does Loyal and More Involved Customer the Reciprocal One of Retailer’s Relationship Efforts?	Chiung-Ju Liang; Wen-Hung Wang	Journal of Services Research
2008	Does online relationship marketing enhance customer retention and cross-buying?	Chiung-Ju Liang; Wen-Hung Wang ; Hui-Ju Chen	The Service Industries Journal		0
2006	Evaluating the interrelation of a retailer's relationship efforts and consumers' attitudes and behaviour	Chiung-Ju Liang; Wen-Hung Wang	Journal of Targeting, Measurement and Analysis for Marketing		0
2008	How Managers Assure Financial Performance from the View of Attributes and Benefits – An Application of BSC	Chiung-Ju Liang; Wen-Hung Wang	2008 ACME/FBD Conference
2007	An Insight into the Impact of Retailer’s Relationship Efforts on Consumer’s Attitude and Behavior--Financial Services Industry in Taiwan	Chiung-Ju Liang; Wen-Hung Wang	2007 Association of Collegiate Marketing Educators Conference
2005	Integrative research into the financial services industry in Taiwan: Relationship bonding tactics, relationship quality and behavioural loyalty	Chiung-Ju Liang; Wen-Hung Wang	Journal of Financial Services Marketing		0
2006	RELATIONSHIP BONDING TACTICS, RELATIONSHIP QUALITY AND CUSTOMER BEHAVIORAL LOYALTY-BEHAVIORAL SEQUENCE IN TAIWAN'S INFORMATION SERVICES INDUSTRY	Wen-Hung Wang ; Chiung-Ju Liang; Yung-De Wu	Journal of Services Research
2007	A Research of the Behavioral Sequence of Information Education Services Industry in Taiwan	Chiung-Ju Liang; Wen-Hung Wang	2007 INFORMS Marketing Science Conference

Showing results 1 to 10 of 10