An Association Analysis of the Development of the Local Industry of Marine Sports and Tourism: the Applications of Social Network Management

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Project title

Code/計畫編號

MOST106-2410-H019-024

Translated Name/計畫中文名

海洋運動觀光區域產業發展關連分析-社會網路管理之運用

Project Coordinator/計畫主持人

Hsiao-Chang Tsao

Funding Organization/主管機關

National Science and Technology Council

Department/Unit

Physical Education Office

Website

https://www.grb.gov.tw/search/planDetail?id=12236189

Year

2017

Start date/計畫起

01-08-2017

Expected Completion/計畫迄

31-07-2018

Bugetid/研究經費

607千元

ResearchField/研究領域

教育學

"海洋運動與觀光結合所形成的新型態運動旅遊業，成為發展的趨勢，教育部體育署也於2016 年啟動新一波為期三年的水域運動發展計畫，顯見海洋運動觀光逐漸成為一股新經濟體，也就更需要有完善的區域發展戰略來支持，而在區域發展中面臨產業、學術與官方單位不同的立場或相互依存的關係亦是本研究所欲關注的重點，因此，本研究期望透過社會網路的角度出發，來去瞭解海洋運動觀光發展的區域環境當中的相互作用，以及掌握不同的發展群體基於何種關係的模式或規則來反映了海洋運動觀光區域內的社會結構。本研究旨在透過文獻探討、網際網路搜尋次級資料分析、深度訪談、內容分析、專家德爾菲、焦點團體等方法，據以探索海洋運動觀光區域中的社會網絡究竟是何面貌以及區域內產業的關連性，以開展海洋運動觀光區域發展之社會網路管理之運用多元風貌。第一年擬以藍色經濟發展構想之示範地區-打造大鵬灣 the only one 特色 (2016 年-2017 年) 為研究場域；第二年則以水域運動整體發展計畫之大臺灣系列 (2017 年-2019 年) 為研究場域；第三年則透過專家德爾菲、焦點團體訪，經由產、官、學界專家多面向審視整體水域發展計畫之規劃發展區域的產業社會網路發展戰略進行產、官、學界跨域專業意見評估與建議，藉以建構臺灣海洋運動觀光社會網路管理策略形塑與治理遠景。""The new sports tourism industry, which is a combination of marine sports and tourism, is now a development trend. The Sports Administration, Ministry of Education initiated a three-year marine sports development program in 2016. It is obvious that as marine sports tourism has gradually become a new economy, it requires more complete local development tactics as supports. The different positions of the industry, the academic circle, and government agencies and their dependent relationships are also the key issues which this study aims to focus on. Therefore, this study expects to explore the interactions in the local environment where the marine sports tourism develops and find out the relationship model or rules which different development groups base on to reflect the local social structure of marine sports tourism. The purpose of this study is to discover the features of local social networks of marine sports tourism and the associations of the local industry through literature review, analyses of secondary data collected from the internet, in-depth interviews, content analysis, Delphi method, and focus group method, in order to improve the diversity of applications of social network management in the local development of marine sports tourism. The plan for the first year is to use Dapeng Bay, the demonstration site of the idea of blue economy development, with the feature of being “the only one”, as the research field (2016~2017). The research field for the second year is the big Taiwan series of the overall development project of marine sports (2017~2019). The plan for the third year is to, through the Delphi method and focus group interviews, review the social network development tactics of the overall marine development project in the planned development areas from the perspectives of the industry, the government, and the academic circle, to provide cross-field (the industry, the government, and the academic circle) professional opinion evaluations and suggestions, so for the purpose of social network management strategy development and management for marine sports tourism in Taiwan."

Keyword(s)

海洋運動觀光
整體水域發展計畫
藍色經濟
社會網路分析
治理策略
marine sports tourism
overall marine development project
blue economy
social network analysis
management strategy

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An Association Analysis of the Development of the Local Industry of Marine Sports and Tourism: the Applications of Social Network Management

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