Power Driven Logistics Integration in Agri-Food Supply Chains and Its Influences on Freshness: a Study of Taiwanese Fish and Dutch Flower Practices

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Project title

Code/計畫編號

NSC100-2410-H019-003

Translated Name/計畫中文名

探討權力於農產品物流整合及對產品鮮度之影響:以台灣漁產品和荷蘭花卉為例

Project Coordinator/計畫主持人

Hsin-I Hsiao

Funding Organization/主管機關

National Science and Technology Council

Department/Unit

Department of Food Science

Website

https://www.grb.gov.tw/search/planDetail?id=2337679

Year

2011

Start date/計畫起

01-08-2011

Expected Completion/計畫迄

01-07-2012

Bugetid/研究經費

285千元

ResearchField/研究領域

農業經濟
食品科技(農)
園藝

"本研究動機始於二個現象的觀察：第一、農產品物流管理由於具易腐性而增加物流管理上困難，第二、供應鏈管理雖是近年興起之管理概念，不過已有許多文獻指出執行上的困難如缺乏決策中心等，因此近來有研究建議權力於供應鏈整合，然這些研究之中，鮮少同時討論對上下游的影響且鮮少以物流活動為對象，因此本研究的目的旨在探討權力使用於農產品物流整合及對產品鮮度之影響，本研究將比較台灣漁產品和荷蘭花卉，盼台灣漁產品能習自荷蘭花卉，因此本研究將探討以下問題：(1)農產食品供應鏈上游及下游之物流整合分別包含那些權力變項? (2)由權力驅動之物流整合對物流績效(成本、服務及鮮度)具有何影響? (3)比較台灣和荷蘭及花卉和漁產品於權力變項之差異?，本研究將進行文獻整理、案例及問卷調查。初步文獻整理已指出權力理論及供應鏈整合理論為適合之理論；在案例方面，我們將完成物流公司、漁市及花市訪談，結果將做為建立假設之用。在問卷方面，我們將發送郵寄問卷給拍賣市場之上下游業者，結果將做為確定研究假設之用。至目前為止，本計劃己完成荷蘭及台灣先進物流公司之訪談，初步結果顯示專家權和資訊分享有關而獎賞權及歸屬權則和利益分享有所相關。" "Our research interests began by observing following phenomenon: challenges of managing agri-food products flows and frequent reported implementation challenges of supply chain integration. Logistics planning in agri-food products is different from other products due to their special characteristics, such as requirements for air-conditioned transportation and storage. Supply chain management involves four mechanisms, decision making, information sharing, use of information technology and profit sharing. However, literature has found some implementation challenges, such as lack of central decision-maker, limited information sharing, and unfair profit sharing. To deal with these problems, an increasing number of studies have suggested using of power in the supply chain. Although growing numbers of researchers have considered the positive potential of using powers on supply chain integration, very little attention has been given specifically to power differences in integrating upstream supplier and downstream customers. Therefore, we aim to analyse how power drives logistics integrations in agri-food supply chains and to analyse how power- driven logistics integration influences logistics performance. This research will be based on fish and flower auctions in Taiwan and the Netherlands. We have following reasons for this research setup. First, fish and flower is the largest export item for Taiwan and the Netherlands respectively. Second, fish and flower are highly perishable in nature, thus making logistics planning more difficult. Third, Dutch flower auction is the world’s largest flower auction and is famous for its logistics excellence. We hope Taiwanese fish can learn from Dutch flower experiences. To achieve our research purpose, we formulate three research questions. What power variables can be identified when integrating upstream and downstream agri-food supply chains? what is the impact of power-driven logistics integration on logistics performance (cost, service and freshness)?, and to what extent do power variables differ between Taiwan and the Netherlands, and between flower and fish auctions? The overall research project is composed of a literature review, a case study, and a comprehensive survey. First of all, after reviewing the literature we decide using power theory and supply chain integration theory. For second activity, six cases will be studied, including a logistics company, a fish auction and a flower auction in both countries. The third activity is a comprehensive survey. Questionnaires will be sent to upstream suppliers, and downstream customers of fish and flower auctions in both countries. Data will be collected by mailed questionnaires and analyzed by the structural equation modeling. Finally, our research might have two possible contributions. For theories, we could suggest different power sources on upstream and downstream integration, and for policy makers, we will suggest future development of Taiwanese fish sectors and flower sectors. Up to now, we have finished interviews with logistics companies in Taiwan and the Netherlands. Our preliminary findings suggest expert power is related with information sharing, while reward, referent and coercive power are related with profit sharing. These findings will help to build our research frameworks and further tests in future."

Keyword(s)

權力
溫度資訊分享
品質
物流整合
Power
Quality
Temperature information sharing
Logistics integration

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Power Driven Logistics Integration in Agri-Food Supply Chains and Its Influences on Freshness: a Study of Taiwanese Fish and Dutch Flower Practices

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