Using Propaganda Information for Promotion Shipping Image and Its Impacts on Seafaring Choice

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Project title

Code/計畫編號

MOST109-2410-H019-008

Translated Name/計畫中文名

以宣導資訊改變航海印象及對船員就業意願之影響探討

Project Coordinator/計畫主持人

Kung-Don Ye

Funding Organization/主管機關

National Science and Technology Council

Department/Unit

Department of Shipping and Transportation Management

Website

https://www.grb.gov.tw/search/planDetail?id=13532434

Year

2020

Start date/計畫起

01-08-2020

Expected Completion/計畫迄

31-07-2021

Bugetid/研究經費

571千元

ResearchField/研究領域

經濟學

船員短缺一直是海運業所面臨的問題，此一全球性的問題，也引起國際組織與政府部門的重視。面對畢業生上船意願低落，導致船員招募困難問題，海運業者除了必須提出一個完整的生涯方案，以吸引潛在的人力加入之外，更亟需破除關於海事產業的負面形象，塑造年輕人對於航海職業的正面印象，才能夠徹底解決招募雇用所面臨的問題。因此，本計畫擬以航海印象(shipping image)為核心議題，運用認知程序(perception process)、社會資訊處理(social information processing)等相關研究為理論基礎，探討探討各種不同資訊對於航海印象的影響。同時，也擬應用航海印象與個人動機契合的觀點，探討航海印象與個人內外在動機契合，對於船員就業意願的影響。本計畫擬以國內海事院校之航海、輪機科系學生為對象，以不同性質之宣傳資訊以及社會資訊為預測變項，探討宣傳資訊與社會資訊對於航海印象的影響，以及航海印象與內外在動機契合，對於船員就業意願的影響。研究重點包括建立航海印象與進行海事院校學生航海印象之調查，並且驗證相關研究假設推論。Seafarer shortage has long been a development barrier for maritime industry. The shortage issue has also rise the attention of worldwide organizations and governments. To solve this problem, maritime industries not only have to improve the working environment and career development opportunity for seafarers, how to promote the shipping image to attract potential entrance to choose seafaring is also a important issue. Under such circumstance, this project plans to use cognition process and social information processing as theory base to explore the content of shipping image and verify the causal relationship among propaganda, collective social information, shipping image and seafaring choice. This project also introduces the motivation match viewpoint for explaining shipping image-motivation fit for seafaring choice. This project plans to conduct questionnaire survey for pupils from Marine Engineering, Shipping Technology, and Merchant Marine related departments of maritime related schools, colleges and universities in Taiwan. Using propaganda, and collective social information as antecedent for shipping image and shipping image-motivation fit for seafaring choice, verifies the causal model of shipping image. The research focuses include the establishment of shipping image measurement and surveys of maritime college students' shipping image, and the verification of relevant research hypotheses.

Keyword(s)

船員就業意願
航海印象
宣導
社會資訊處理
Seafaring choice
Shipping Image
Propaganda
Social information processing

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Using Propaganda Information for Promotion Shipping Image and Its Impacts on Seafaring Choice

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