Study on the Development of Free Economic Zone and Its Attractiveness Index

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Project title

Code/計畫編號

MOST103-2410-H019-018

Translated Name/計畫中文名

自由經濟示範區發展與廠商吸引力指標之建立

Project Coordinator/計畫主持人

Taih-Cherng Lirn

Funding Organization/主管機關

National Science and Technology Council

Department/Unit

National Taiwan Ocean University,Department of Shipping and Transportation Management

Website

https://www.grb.gov.tw/search/planDetail?id=8324954

Year

2014

Start date/計畫起

01-08-2014

Expected Completion/計畫迄

12-03-2016

Bugetid/研究經費

701千元

ResearchField/研究領域

交通運輸
管理科學

台灣政府目前正大力推行自由經濟示範區(FEZ)，如果一切推展順利，後續將推動整個台灣島成為自由貿易島。如何能增加 FEZ 的吸引力以促進廠商進駐 FEZ 示範區，乃是此政策成敗之關鍵。本研究蒐集分析企業吸引力的相關文獻十二篇，初步歸納獲得八大類的 43 項吸引力指標，藉由李克特問卷發放回收進行因素分析及建立吸引力層級架構，藉由層級分析得出各個吸引力指標權重，同時採用模糊語意問項以瞭解受訪廠商與機構對於我國 FEZ 在各吸引力指標上的績效表現。結合模糊語意除模糊化後的精確績效表現值與各指標權重，採用重要性-滿意度矩陣找出關鍵象限以投入資源進行改善。最後以 BLM 模式設計問卷，發放給我國 FEZ 潛在客戶，了解該潛在客戶的社經情況與該客戶對於我國 FEZ 的各項吸引力指標之看法，最後進行 BLM 模型校估，找出適合我國 FEZ 廠商選擇行為的 BLM 模式，最後提出研究建議與結論。Taiwan government is promoting its Free Economic Zone (FEZ) policy with all its might. If the FEZ policy can successfully attract large Foreign Direct Investment (FDI) without causing major problems to local Taiwanese enterprises, then the FEZ policy will extend to the whole Taiwan Island. The attractiveness of FEZ to FDI is the key point for the successfulness of this FEZ policy. This research reviewed 12 academic journal articles and found 43 factors in 7 dimensions are previously reported correlated with the attractiveness of an enterprise. The FEZ can be perceived as a large enterprise. Five points Likert scale questionnaire is designed to classify the 43 factors into several dimensions. Then an Analytical Hierarchy Process technique is employed to pairwise compare the relative degree of importance of these 43 factors. Fuzzy semantic wordings are used to ask the respondents to evaluate the degree of performance of Taiwan FEZ on these 43 factors. The Importance-Performance- Analysis (IPA) matrix is structured to find out critical factors with high degree of importance and low degree of performance for Taiwan FEZ. Finally, Binary Logistic Regression technique is employed to compare the fitness of different model specifications. The impact of these demographic variables and attractiveness variables in the BLM model on enterprises’ use of FEZ is analyzed. Finally conclusions and suggestions are made based upon the BLM model analyses.

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Study on the Development of Free Economic Zone and Its Attractiveness Index

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