| Issue Date | Title | Author(s) | Source | scopus | WOS | Fulltext/Archive link |
| 1 | 2018 | Air passenger's perception toward pre-flight safety briefing videos: Does it matter? | Chia-ChenLee; Wen-Hung Wang ; Maxwell K.Hsu; Shih-MingJan | Journal of Air Transport Management | | 0 | |
| 2 | 2016 | Airline co-branded credit cards—An application of the theory of planned behavior | Wen-Hung Wang ; Maxwell K.Hsu | Journal of Air Transport Management | | 0 | |
| 3 | 2019 | Analysis of consumers' attitudinal and emotional factors on luxury apparel brand purchase intentions | Wang, Stephen W. ; Pelton, Lou E.; Hsu, Maxwell K. | SERVICE INDUSTRIES JOURNAL | | 2 | |
| 4 | 2018 | Analysis of consumers’ attitudinal and emotional factors on luxury apparel brand purchase intentions | Wen-Hung Wang ; Lou E. Pelton; Maxwell K. Hsu | The Service Industries Journal | | 0 | |
| 5 | 2004 | Attributes, Benefits, Customer Satisfaction and Behavioral Loyalty—An Integrative Research of Financial Services Industry in Taiwan | Chiung-Ju Liang; Wen-Hung Wang | Journal of Services Research | | | |
| 6 | 2007 | The behavioral sequence of information education services industry in Taiwan: relationship bonding tactics, relationship quality and behavioral loyalty | Chiung‐Ju Liang; Wen-Hung Wang | Measuring Business Excellence | | 0 | |
| 7 | 2007 | The behavioural sequence of the financial services industry in Taiwan: Service quality, relationship quality and behavioural loyalty | Liang; Wen-Hung Wang ; Chiung-Ju | The service industries journal | | 0 | |
| 8 | 2018 | BRAND LOYALTY IN THE CRUISE SECTOR: AGE COHORTS, GENDER, AND TRAVEL ATTRIBUTES AS KEY MODERATORS FOR RELATIONSHIP MARKETING THEORY | Wen-Hung Wang ; Maxwell Kuo-Hsuan Hsu; Angeline Close Scheinbaum; Feng-Ming Tsai | Journal of Marine Science and Technology | | 0 | |
| 9 | 2014 | Business Students Perception Of University Library Service Quality And Satisfaction | Maxwell K. Hsu; Richard G. Cummings; Wen-Hung Wang | The Contemporary Issues In Education Research | | 0 | |
| 10 | 2015 | Celebrity livery featured aircraft, the Moneki Neko (fortune cat) of airlines | Wen-Hung Wang ; Waros Ngamsiriudom | Journal of Air Transport Management (SSCI) | | 0 | |
| 11 | 2018 | Co-branded services: perceived benefits and involvement of co-branded credit cards | Wen-Hung Wang ; Jillian Farquhar | International Journal of Bank Marketing | | 0 | |
| 12 | 2009 | Computer attitude, statistics anxiety and self-efficacy on statistical software adoption behavior: An empirical study of online MBA learners | Maxwell K.Hsu; 1Kevin K.Chiu; Wen-Hung Wang | Computers in Human Behavior | | 0 | |
| 13 | 2010 | Consumer behavior of the information services industry in Taiwan – conceptual framework and hypotheses development | Wen-Hung Wang ; Chiung‐Ju Liang | Measuring Business Excellence | | 0 | |
| 14 | 2017 | Consumers' attitude of endorser credibility, brand and intention with respect to celebrity endorsement of the airline sector | Wang, Stephen W. ; Kao, Grace Hsiu-Ying; Ngamsiriudom, Waros | J AIR TRANSP MANAG | | 45 | |
| 15 | 2018 | Customer centricity and guanxi prevalence as social capital: a study of international business relationships | Angeline Close Scheinbaum; Wen-Hung Wang | Journal of Business & Industrial Marketing | | 0 | |
| 16 | 2009 | Customer Relationship Investments, Value to the Customer, and Value to the firm : integrating attributes and benefits | Wen-Hung Wang ; Chiung-Ju Liang; Kishwar Joonas | Southwest Business and Economics Journal | | | |
| 17 | 2007 | Customer Relationship Management of the Information Education Services Industry in Taiwan: Attributes, Benefits and Relationship | Chiung‐Ju Liang; Wen-Hung Wang | The Service Industries Journal | | 0 | |
| 18 | 2014 | Do global airline alliances influence the passenger's purchase decision? | Wen-Hung Wang | Journal of Air Transport Management | | 0 | |
| 19 | 2008 | Does Loyal and More Involved Customer the Reciprocal One of Retailer’s Relationship Efforts? | Chiung-Ju Liang; Wen-Hung Wang | Journal of Services Research | | | |
| 20 | 2008 | Does online relationship marketing enhance customer retention and cross-buying? | Chiung-Ju Liang; Wen-Hung Wang ; Hui-Ju Chen | The Service Industries Journal | | 0 | |
| 21 | 2006 | Evaluating the interrelation of a retailer's relationship efforts and consumers' attitudes and behaviour | Chiung-Ju Liang; Wen-Hung Wang | Journal of Targeting, Measurement and Analysis for Marketing | | 0 | |
| 22 | 2020 | Event and city image: the effect on revisit intention | Hui Li; Che-Hui Lien; Wen-Hung Wang ; Tien Wang; Weiwei Dong | Tourism Review | | 8 | |
| 23 | 2014 | The experience of flying with Hello Kitty Livery Featured Theme Jet: moderating effects of destination image | Wen-Hung Wang | Current Issues in Tourism | | 0 | |
| 24 | 2017 | Exploring the critical success factor to the ferry transport service in short sea shipping | Guo-Ya Gan; Cheng-Chi Chung ; Hsuan-Shih Lee ; Wen-Hung Wang | International Journal of Shipping and Transport Logistics (IJSTL) | | 4 | |
| 25 | 2015 | Hello Kitty livery is just a glimpse of Hello Kitty experiential package: The effects of celebrity-themed aircraft on purchase intention | Wen-Hung Wang ; Waros Ngamsiriudom | Journal of Service Theory and Practice | | 0 | |
| 26 | 2008 | How managers in the financial services industry ensure financial performance | Chiung‐Ju Liang; Wen-Hung Wang | The Service Industries Journal | | 0 | |
| 27 | 2009 | The influence of customer perceptions on financial performance in financial services | Chiung‐Ju Liang; Wen-Hung Wang ; Jillian Dawes Farquhar | International Journal of Bank Marketing | | 0 | |
| 28 | 2007 | An insight into the impact of a retailer's relationship efforts on customers' attitudes and behavioral intentions | Chiung‐Ju Liang; Wen-Hung Wang | International Journal of Bank Marketing | | 0 | |
| 29 | 2005 | Integrative research into the financial services industry in Taiwan: Relationship bonding tactics, relationship quality and behavioural loyalty | Chiung-Ju Liang; Wen-Hung Wang | Journal of Financial Services Marketing | | 0 | |
| 30 | 2008 | The interrelationship of retailer's relationship efforts and consumers' attitude and behavior | Wen-Hung Wang | Measuring Business Excellence | | 0 | |
| 31 | 2017 | Key account relationship management: the moderating effects of relationship duration and transaction volume | Jian He Yeh; Wen-Hung Wang ; Maxwell K. Hsu; Scott Swanson | The Service Industries Journal | | 0 | |
| 32 | 2020 | Modeling Airline Crisis Management Capability: Brand attitude, brand credibility and intention | GraceHsiu-Ying Kao; Wen-Hung Wang ; Jillian DawesFarquhar | Journal of Air Transport Management | | 0 | |
| 33 | 2020 | Modeling Airline Crisis Management Capability: Brand attitude, brand credibility and intention | Kao, Grace Hsiu-Ying; Wang, Stephen W. ; Farquhar, Jillian Dawes | JOURNAL OF AIR TRANSPORT MANAGEMENT | | 10 | |
| 34 | 2014 | The moderating effects of involvement with respect to customer relationship management of the airline sector | Wen-Hung Wang | Journal of Air Transport Management | | 0 | |
| 35 | 2018 | Positive moods and word-of-mouth in the banking industry: A moderated mediation model of perceived value and relational benefits | Che-Hui Lien; Jyh-Jeng Wu; Maxwell K. Hsu; Wen-Hung Wang | International Journal of Bank Marketing | | 0 | |
| 36 | 2006 | RELATIONSHIP BONDING TACTICS, RELATIONSHIP QUALITY AND CUSTOMER BEHAVIORAL LOYALTY-BEHAVIORAL SEQUENCE IN TAIWAN'S INFORMATION SERVICES INDUSTRY | Wen-Hung Wang ; Chiung-Ju Liang; Yung-De Wu | Journal of Services Research | | | |
| 37 | 2012 | A Research of Service Outcomes in Taiwan: The Role of Patients’ Quality Perceptions and Wait Time | Kishwar Joonas; Wen-Hung Wang | Hospital Topics | | 0 | |
| 38 | 2019 | Self-service technology adoption by air passengers: a case study of fast air travel services in Taiwan | Che-Hui Lien; Maxwell K. Hsu; Jing-Zhi Shang; Wen-Hung Wang | The Service Industries Journal | | 13 | |
| 39 | 2015 | Trust disposition, trust antecedents, trust, and behavioral intention | Wen-Hung Wang ; Waros Ngamsiriudom; Chia-Hung Hsieh | The Service Industries Journal | | 0 | |
| 40 | 2018 | Trustworthiness Trumps Attractiveness and Expertise: Enhancing Brand Credibility via Celebrity Endorsement | Wen-Hung Wang ; Angeline Close Scheinbaum | Journal of Advertising Research (SSCI) | | | |
| 41 | 2014 | Virtually Compatible or Risky Business? Investigating Consumers’ Proclivity Toward Online Banking Services | Wen-Hung Wang ; Lou E. Pelton; Maxwell K. Hsu; Danqing Xi | Journal of Marketing Channels | | 0 | |
| 42 | 2011 | 國際快遞業顧客中心、轉換成本與顧客忠誠度之研究 | 王文弘 ; 高偲雅 | 海運學報 | | | |
