研究成果

第 1 到 12 筆結果，共 12 筆。

公開日期標題作者來源出版物WOS全文
12019Lowest price guarantees on airline websites: Perceived believability, perceived value, and purchase intentionsShih-Ping Jeng ; Lo, M. F.Journal of Air Transport Management
22018Enhancing the creativity of frontline employees: The effects of job complexity and customer orientationShih-Ping Jeng International Journal of Logistics Management
32017Increasing customer purchase intention through product return policies: The pivotal impacts of retailer brand familiarity and product categoriesShih-Ping Jeng Journal of Retailing and Consumer Services
42016The influences of airline brand credibility on consumer purchase intentionsShih-Ping Jeng Journal of Air Transport Management
52013Online gift-searching: gift-giving orientations and perceived benefits of searchingShih-Ping Jeng Online Information Review3
62008零售業買貴退差價保證與其他選擇方案的吸引力對消費者購買意願之影響鄭士蘋 ; 鄭迪
72006Target Marketing in a Distribution Channel: Implications for a Manufacturer's Returns Policy鄭士蘋 ; 周善瑜
82005Effects of Relationship, Switching Costs, and Marketing Programs on Customer Switching Intentions in the Life Insurance Industry鄭士蘋 ; 林其鋒
92004行動電話服務業服務品質、產品價格與轉換成本對顧客轉換意願影響之研究鄭士蘋 ; 高惟馨; 謝文雀; 胡同來
102004Customer Loyalty in Competitive Markets: Alternative Attractiveness, Switching Costs and Satisfaction Effects鄭士蘋 
112002製造商的退貨策略與產品線設計周善瑜; 鄭士蘋 
122000製造商的退貨策略與產品線設計鄭士蘋