http://scholars.ntou.edu.tw/handle/123456789/17345
標題: | Factors Influence Students' Switching Behavior to Online Learning under COVID-19 Pandemic: A Push-Pull-Mooring Model Perspective | 作者: | Lin, Chien-Liang Jin, Yuan Qing Zhao, Qun Yu, Sung-Wen Su, Yu-Sheng |
關鍵字: | COVID-19;Push–Pull–Mooring Model;Migration Behavior;Online Learning;PLS-SEM | 公開日期: | 六月-2021 | 出版社: | SPRINGER HEIDELBERG | 卷: | 30 | 期: | 3 | 起(迄)頁: | 229-245 | 來源出版物: | ASIA-PAC EDUC RES | 摘要: | Many educational institutions have adopted e-learning under COVID-19 pandemic to maintain school teaching activities. Most teachers were encouraged to use online instruction in early February 2020. Thus, whether online learning changes students' learning habits and replaces traditional physical teaching methods, online learning has become a keen topic. Based on the push-pull-mooring model, we proposed a comprehensive research model and explored the impact of online learning during COVID-19 pandemic on students' attitude and behavioral intention. We found that push effects (perceived security risk, learning convenience, and service quality), pull effects (usefulness, ease of use, teacher's teaching attitude, task-technology fit), and mooring effects (switching cost, habit) had significantly influence the switching intentions of users from physical course to online learning platforms. The findings of this study will bring more insights into e-learning during an epidemic crisis. |
URI: | http://scholars.ntou.edu.tw/handle/123456789/17345 | ISSN: | 0119-5646 | DOI: | 10.1007/s40299-021-00570-0 |
顯示於: | 03 GOOD HEALTH AND WELL-BEING 04 QUALITY EDUCATION 資訊工程學系 |
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