The Effects of Customer Orientation and Relationship Marketing on the Performance of Logistics Firms in Taiwan

Please use this identifier to cite or link to this item: http://scholars.ntou.edu.tw/handle/123456789/18919

Title:	The Effects of Customer Orientation and Relationship Marketing on the Performance of Logistics Firms in Taiwan
Authors:	Wen-Hung Wang Lou E. Pelton
Issue Date:	12-May-2015
Source:	2015 Academy of Marketing Science Annual Conference
Conference:	2015 Academy of Marketing Science Annual Conference
Description:	Denver, CO, USA.
URI:	http://scholars.ntou.edu.tw/handle/123456789/18919
Appears in Collections:	航運管理學系

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