http://scholars.ntou.edu.tw/handle/123456789/18920| Title: | Celebrity Endorsement in the Airline Sector |
| Authors: | Wen-Hung Wang Angeline Close Waros Ngamsiriudom |
| Issue Date: | 12-May-2015 |
| Source: | 2015 Academy of Marketing Science Annual Conference |
| Conference: | 2015 Academy of Marketing Science Annual Conference |
| Description: | Denver, CO, USA. |
| URI: | http://scholars.ntou.edu.tw/handle/123456789/18920 |
| Appears in Collections: | 航運管理學系 |
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