http://scholars.ntou.edu.tw/handle/123456789/21611
標題: | AN ANALYSIS ON CHOICE BEHAVIOR ON THE PICK-UP POINT FOR THE E-COMMERCE RETAILING DELIVERY USING A CUSP CATASTROPHE MODEL | 作者: | Yu-Kai Huang Cheng-Min FENG |
公開日期: | 十二月-2007 | 出版社: | Eastern Asia Society for Transportation Studies | 卷: | 7 | 起(迄)頁: | 918-932 | 來源出版物: | Journal of the Eastern Asia Society for Transportation Studies | 摘要: | Convenience stores in Taiwan have made remarkable successes with retail delivery services by integrating E-commerce and logistics systems to form a new retail delivery model: “On-line shopping with pick-ups at convenience stores.” The main purpose of this study is to explore what kind of factors can influence the pick-up point choice behavior by using a catastrophe model. In this paper, the catastrophe characteristic of the choice behavior has been discussed and used by cusp catastrophe model that is based on the empirical data. The outcome has shown that these characteristics include bimodality, hysteresis, and catastrophe are present in the research data. When increasing the value of the retail delivery services through some marketing strategies, the loyalty relationship between customer and convenient stores will be enhanced. |
URI: | http://scholars.ntou.edu.tw/handle/123456789/21611 | ISSN: | 1341-8521 | DOI: | 10.11175/easts.7.918 |
顯示於: | 海洋觀光管理學士學位學程(系) |
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