http://scholars.ntou.edu.tw/handle/123456789/25297
標題: | Ascertaining the impact of e-service quality on e-loyalty for the e-commerce platform of liner shipping companies |
作者: | Chao, Shih-Liang Yu, Ming-Miin Wei, Sin-Yi |
關鍵字: | Liner shipping;E-service quality;E-loyalty;Trust;Structural equation modeling;Network data envelopment analysis |
公開日期: | 2024 |
出版社: | PERGAMON-ELSEVIER SCIENCE LTD |
卷: | 184 |
來源出版物: | TRANSPORTATION RESEARCH PART E-LOGISTICS AND TRANSPORTATION REVIEW |
摘要: | Focusing on the e-commerce platforms provided by major global liner shipping companies (LSCs), this study explores how e-service quality (e-SQ) influences e-loyalty (e-LY) and establish benchmarks for individual customers. We initially employed structural equation modeling to develop a research framework, and then we transformed this framework into a network data envelopment analysis model. Our fi... |
URI: | http://scholars.ntou.edu.tw/handle/123456789/25297 |
ISSN: | 1366-5545 |
DOI: | 10.1016/j.tre.2024.103491 |
顯示於: | 航運管理學系 運輸科學系 |
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