Project title
Attributes, Benefits, Customer Satisfaction and Behavioral Loyalty---An Integrative Research of Services Industry in Taiwan
Code/計畫編號
NSC96-2416-H019-010
Translated Name/計畫中文名
產品屬性、利益、顧客滿意度與顧客忠誠度之研究
Project Coordinator/計畫主持人
Funding Organization/主管機關
Co-Investigator(s)/共同執行人
梁瓊如
Department/Unit
Year
2007
Start date/計畫起
01-08-2007
Expected Completion/計畫迄
31-07-2008
Bugetid/研究經費
489千元
ResearchField/研究領域
經濟學