Vulnerability Assessment of Pick-Up Point Service for Online Shopping

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Project title

Code/計畫編號

NSC99-2410-H343-030

Translated Name/計畫中文名

線上購物店配取貨物流系統之脆弱度評估

Project Coordinator/計畫主持人

Yu-Kai Huang

Funding Organization/主管機關

National Science and Technology Council

Department/Unit

Department of Cultural and Creative Enterprise Management,Nanhua University

Website

https://www.grb.gov.tw/search/planDetail?id=2141480

Year

2010

Start date/計畫起

01-08-2010

Expected Completion/計畫迄

31-07-2011

Bugetid/研究經費

461千元

ResearchField/研究領域

管理科學

便利商店在台灣分佈密集，並提供顧客24小時全年無休的購物環境。發展至今，利用便利商店的物流系統所提供的線上購物、24小時超商取貨已形成台灣一個新的供應鏈模模型。供應鏈管理（Supply Chain Management, SCM）雖被廣泛的研究討論並且應用在實務上，然而，有關整合供應鏈有關的研究領域卻甚少提到台灣線上購物、超商取貨的物流架構。在電子商務的物流相關研究領域中，如何利用便利商店的物流優勢來提升電子商務的物流配送服務品質一直是極具挑戰性的課題之一。鑑於以往對於電子商務的物流研究較少針對線上購物、24小時超商取貨的物流系統進行深入分析，基此，本研究將引進物流脆弱度、回復力等概念，利用模糊認知圖（Fuzzy Cognitive Map, FCM）來建構影響研究線上購物、超商取貨的整合物流供應鏈架構。首先，本研究討論有線上購物、24 超商取貨的整合性供應鏈之物流架構，接著建構該物流系統的關聯模式圖並利用模糊認知圖的來模擬運算此關聯模式。本研究的成果將有助於釐清物流系統中有關脆弱度、回復力的課題，並可協助線上購物、24小時超商取貨供應鏈中各成員制訂相對應的營運策略。 In Taiwan, convenience stores, which are widely distributed, provide a 24-hour even on holidays purchasing environment for customers, there are many people who became familiar with the idea of a main delivery service for online shopping. Up to date, the convenience stores have integrated e-retailing with logistics system to form a new supply chain model. The supply chain management (SCM) has been widely studied in the academic as well as practical fields. However, there are fewer studies about the performance of magazine dealer. This paper is concerned with proposing a fuzzy cognitive map (FCM) driven approach for implementing expert decision support in the area of online bookstore delivery system performance. A Fuzzy cognitive map is a cognitive map within which the relations between the elements (e.g. vulnerability, resilience) of a mental landscape can be used to compute the strength of impact of these elements. In this research, we propose a specific algorithms for interpreting the logic-based rules to FCMs as well as specific algorithms and formulas for calculating the values of multi-branch map hierarchies. First, the study discusses the relationship of online shopping and pick-up good in 18 hours logistics system, vulnerability and resilience. Then construct the system relationship model. Second, we use Fuzzy Cognitive Maps to simulate the system relationship model. Finally, this paper presents preliminary experiments and comments on the usefulness of the proposed methodology tool. The results obtained in this study can be used to improve the service quality for online bookstore and evaluate the management strategies.

Keyword(s)

脆弱度
恢復力
供應鏈管理
模糊認知圖
Vulnerability
Resilience
Supply Chain Management
Fuzzy Cognitive Map

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Vulnerability Assessment of Pick-Up Point Service for Online Shopping

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