A Study on Taiwanese Lsps’ Csr Performance in the Se Asia and Their Corporate Performance

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Project title

Code/計畫編號

MOST106-2410-H019-007

Translated Name/計畫中文名

台灣物流業企業在海外的社會責任推動與績效的研究 ‐ 以東南亞國協為例

Project Coordinator/計畫主持人

Taih-Cherng Lirn

Funding Organization/主管機關

National Science and Technology Council

Department/Unit

National Taiwan Ocean University,Department of Shipping and Transportation Management

Website

https://www.grb.gov.tw/search/planDetail?id=12244130

Year

2017

Start date/計畫起

01-08-2017

Expected Completion/計畫迄

01-07-2018

Bugetid/研究經費

511千元

ResearchField/研究領域

交通運輸

2014 年五月中旬的越南排華暴動對於台灣在當地設廠的企業造成了巨大傷害，據統計光在越南平陽省就有175 家台商遭受財物損害，所以如何紮實台商在海外的企業社會責任(CSR)的實踐以增加與被投資國家社會的融合關係，實乃當務之急。海運貨運承攬業是我國在海外設廠出口時候的主要物流服務供應商，通常物流供應商會與整個供應鏈的各個環節廠商保持緊密的合作關係。優質的物流業者不僅在實體上幫助託運人順利的出口商品，甚至可以更進一步的藉由物流業者自身全方位的實踐CSR，間接提升當地國家民眾對於物流業者所服務的託運人的好感。本研究將CSR 實踐所需考量的因素直接以層級的方式進行分析，調查不同臺灣的物流業者與越南、泰國海運物流業者對於前述的各項CSR 實踐所需考量因素的重要性加以成對比較，找出不同國籍間物流業者與當地港口城市社區領袖的重要性認知差異，並提出建言以有效提升臺灣產商在海外的道德形象。最後，本研究藉由結構方程式(SEM)分析歸納不同規模及不同競爭策略的物流業者間的CSR 實踐與該物流企業整體績效表現的關聯性。The 2014 Anti-Chinese manufacturers movement in the south Vietnam has resulted in not only financial loss to manufacturers but also supply chain disruption. How to increase the harmonization between the Taiwanese manufacturers with the local community of the host nations by fulfilling the CSR becomes a matter of urgency. Ocean freight forwarders serve as the whole supply chain coordinators for these Taiwan manufacturers in Vietnam and the other ASEAN nations, they have to help the smooth movement of shippers’ cargoes and increase the harmonization between these shippers and the local communities at the same time. There are many factors should be considered to improve these freight forwarders’ CSR practices. The degree of importance of these CSR factors might be different between local community, local freight forwarders, and Taiwanese freight forwarders. The benefits generated by fulfilling CSR might be also different between the large and small size freight forwarders. Using AHP technique and SEM modeling, this study aims to find the perception gaps between these freight forwarders between Vietnam, Thailand, and Taiwan. Once the perception gaps are removed with adopting appropriate strategy, not only the Taiwanese freight forwarders’ CSR reputation but also the Taiwanese manufacturers image in the host nations will be improved greatly. The fully implementation of CSR practices has different degree of impacts on large and small size freight forwarders’ overall performance. The research findings can be used to help our manufacturers in the ASEAN region avoid the future civil riots and anti-Taiwanese movement occurs again.

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A Study on Taiwanese Lsps’ Csr Performance in the Se Asia and Their Corporate Performance

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