Increasing customer purchase intention through product return policies: The pivotal impacts of retailer brand familiarity and product categories

Please use this identifier to cite or link to this item: http://scholars.ntou.edu.tw/handle/123456789/15181

Title:	Increasing customer purchase intention through product return policies: The pivotal impacts of retailer brand familiarity and product categories
Authors:	Shih-Ping Jeng
Issue Date:	Nov-2017
Journal Volume:	39
Source:	Journal of Retailing and Consumer Services
URI:	http://scholars.ntou.edu.tw/handle/123456789/15181
ISSN:	0969-6989
DOI:	10.1016/j.jretconser.2017.08.013 ://WOS:000416654300019
Appears in Collections:	航運管理學系

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