http://scholars.ntou.edu.tw/handle/123456789/16895| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Angeline Close Scheinbaum | en_US |
| dc.contributor.author | Wen-Hung Wang | en_US |
| dc.date.accessioned | 2021-05-13T03:39:00Z | - |
| dc.date.available | 2021-05-13T03:39:00Z | - |
| dc.date.issued | 2018-11-14 | - |
| dc.identifier.uri | http://scholars.ntou.edu.tw/handle/123456789/16895 | - |
| dc.description.abstract | This research blends perspectives of the Eastern phenomenon of guanxi with the more Western perspectives of relationship marketing and customer centricity. Extending scholarship on guanxi in marketing (e.g. Park and Luo, 2001; Sheu and Hu, 2009; Luo et al., 2008; Fowler and Reisenwitz, 2014), the objective is to highlight the indirect role of customer centricity (i.e. how visible or central it is for the business partner to communicate with/have information sharing with), for firms in regions with a prevalence of guanxi. | en_US |
| dc.language.iso | en_US | en_US |
| dc.publisher | Emerald Publishing Limited | en_US |
| dc.relation.ispartof | Journal of Business & Industrial Marketing | en_US |
| dc.title | Customer centricity and guanxi prevalence as social capital: a study of international business relationships | en_US |
| dc.type | journal article | en_US |
| dc.identifier.doi | https://doi.org/10.1108/JBIM-03-2017-0070 | - |
| item.openairetype | journal article | - |
| item.fulltext | no fulltext | - |
| item.openairecristype | http://purl.org/coar/resource_type/c_6501 | - |
| item.grantfulltext | none | - |
| item.cerifentitytype | Publications | - |
| item.languageiso639-1 | en_US | - |
| crisitem.author.dept | College of Maritime Science and Management | - |
| crisitem.author.dept | Department of Shipping and Transportation Management | - |
| crisitem.author.dept | National Taiwan Ocean University,NTOU | - |
| crisitem.author.orcid | 0000-0002-6940-5001 | - |
| crisitem.author.parentorg | National Taiwan Ocean University,NTOU | - |
| crisitem.author.parentorg | College of Maritime Science and Management | - |
| Appears in Collections: | 航運管理學系 | |
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