An empirical investigation of green shipping practices, corporate reputation and organisational performance in container shipping

Abstract

This research examined the effects of green shipping practices on corporate reputation and organisational performance amongst container shipping firms. Structural equation modelling was employed in this study using survey data collected from 130 container shipping firms in Taiwan. Results indicated that green shipping practices are positively associated with organisational performance, and corporate reputation positively influences organisational performance. This research also found that corporate reputation mediates the effects of green shipping practices on organisational performance. This study suggests that container shipping companies could enhance their environmental responsibility to improve their corporate reputation and organisational performance. The implications of the findings are discussed.