http://scholars.ntou.edu.tw/handle/123456789/21684| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | W. S. Fan | en_US |
| dc.contributor.author | Yu-Kai Huang | en_US |
| dc.contributor.author | H. C. Hsu | en_US |
| dc.contributor.author | C. C. Chen | en_US |
| dc.date.accessioned | 2022-05-17T01:11:27Z | - |
| dc.date.available | 2022-05-17T01:11:27Z | - |
| dc.date.issued | 2013-08 | - |
| dc.identifier.uri | http://scholars.ntou.edu.tw/handle/123456789/21684 | - |
| dc.description.abstract | This paper examines key motivators for consumers attitude towards continuing the reception of existing blog services. Multiple theoretical perspectives are synthesized to hypothetically construct a model of continuance behavior, which is then empirically tested using a field survey of online blog users, and Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB) are the studys theoretical bases. The study uses Structure Equation Modeling (SEM) to analyze users who have used blogs. The results indicated the blogs usefulness, ease to use, attitude, and subjective norm are positively affecting users behavior intention. | en_US |
| dc.language.iso | en_US | en_US |
| dc.relation.ispartof | Applied Mechanics and Materials | en_US |
| dc.subject | Blog | en_US |
| dc.subject | Technology Acceptance Model (TAM) | en_US |
| dc.subject | Theory of Planned Behavior | en_US |
| dc.title | An analysis of the Blog-User’ attitude employing structural equation modeling combine TAM and TPB model | en_US |
| dc.type | journal article | en_US |
| dc.identifier.doi | 10.4028/www.scientific.net/AMM.411-414.90 | - |
| dc.relation.journalvolume | 411-414 | en_US |
| dc.relation.pages | 90-93 | en_US |
| item.openairecristype | http://purl.org/coar/resource_type/c_6501 | - |
| item.cerifentitytype | Publications | - |
| item.languageiso639-1 | en_US | - |
| item.fulltext | no fulltext | - |
| item.grantfulltext | none | - |
| item.openairetype | journal article | - |
| crisitem.author.dept | National Taiwan Ocean University,NTOU | - |
| crisitem.author.dept | College of Maritime Science and Management | - |
| crisitem.author.dept | Bachelor Degree Program in Ocean Tourism Management | - |
| crisitem.author.parentorg | National Taiwan Ocean University,NTOU | - |
| crisitem.author.parentorg | College of Maritime Science and Management | - |
| Appears in Collections: | 海洋觀光管理學士學位學程(系) | |
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