Job attractiveness of airlines to students in Taiwan

Abstract

This study identifies major factors influencing a jobís attractiveness in the air transport industry and proposes an ëairlinesí job attractiveness indexí (AJAI) for Taiwan. Two major criteria (monetary, and non-monetary remuneration) and 10 subcriteria are found to influence a jobís attractiveness to students in Taiwan. Wage/salary, ESOP (Employeesí Shares-ownership Plan), job outlook, and corporate image are the top four influential subcriteria. Because students are not usually able to gain access to information related to the top three subcriteria from airlines, corporate image has the most important impact on studentsí future job selection in the airline industry. This research shows that air carriers have the most impressive corporate image in the air transport industry. Variables influencing job attractiveness are carefully screened using a model of experts panel and are quantified by the AHP to provide a ëJob Attractiveness Indexí (JAI) model for the air transport industry in Taiwan.