http://scholars.ntou.edu.tw/handle/123456789/25090
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Chin-Shan Lu | en_US |
dc.contributor.author | Wan-Pin Fang | en_US |
dc.date.accessioned | 2024-10-01T02:29:30Z | - |
dc.date.available | 2024-10-01T02:29:30Z | - |
dc.date.issued | 2001-06-01 | - |
dc.identifier.uri | http://scholars.ntou.edu.tw/handle/123456789/25090 | - |
dc.description.abstract | Recently, the level of competition in ports has increased dramatically. The importance of marketing in port management and development has been emphasized by the port communities. Therefore, this paper seeks to evaluate container marketing strategies for Kaohsiung Port Authority. A gap analysis of marketing services between port authority and ocean carriers was examined. This study found that marketing strategies in terms of satisfaction level were significantly different between ocean carriers and port authority. In order to segment container market, a cluster analysis was used to classify those ocean carriers into four groups based on the key marketing factors obtained from the factor analysis. The use of this framework may be a useful approach for port operators to evaluate their marketing strategies. | en_US |
dc.language.iso | en_US | en_US |
dc.relation.ispartof | Transportation Planning | en_US |
dc.title | Container Marketing Strategies in Kaohsiung Port | en_US |
dc.type | journal article | en_US |
dc.relation.journalvolume | 30 | en_US |
dc.relation.journalissue | 2 | en_US |
dc.relation.pages | 439-480 | en_US |
item.grantfulltext | none | - |
item.fulltext | no fulltext | - |
item.languageiso639-1 | en_US | - |
item.cerifentitytype | Publications | - |
item.openairetype | journal article | - |
item.openairecristype | http://purl.org/coar/resource_type/c_6501 | - |
crisitem.author.dept | National Taiwan Ocean University,NTOU | - |
crisitem.author.dept | Department of Shipping and Transportation Management | - |
crisitem.author.dept | College of Maritime Science and Management | - |
crisitem.author.orcid | 0000-0003-3486-9380 | - |
crisitem.author.parentorg | College of Maritime Science and Management | - |
crisitem.author.parentorg | National Taiwan Ocean University,NTOU | - |
Appears in Collections: | 航運管理學系 |
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