http://scholars.ntou.edu.tw/handle/123456789/25095
標題: | 定期貨櫃航商電子商務服務屬性需求之探討 | 其他標題: | Service Attributes of Electronic Commerce in Container Liner Shipping | 作者: | Chin-Shan Lu Li-Yi Chen |
關鍵字: | Container liner shipping;electronic commerce;Service attributes;cluster analysis | 公開日期: | 1-三月-2003 | 卷: | 32 | 期: | 1 | 起(迄)頁: | 177-197 | 來源出版物: | 運輸計劃季刊 | 摘要: | Due to the rapid development of information techniques and the Internet, electronic commerce has become an important trend for global businesses. This research seeks to evaluate service attributes of electronic commerce for liner shipping from a shipper perspective. The results indicated that the most important service attributes of electronic commerce were container tracking, customers' response, schedule information, electronic bill of lading, fright enquiry, and booking on line, etc. Through factor analysis, five factors were extracted and defined as traction service factor, company information factor, facility service factor market information factor and support service factor from 24 service attributes. Moreover, according to the results of a cluster analysis, shippers were categorized into ”general services oriented firms, company information oriented firms, traction service oriented firms”, and ”support service and company information oriented firms”. This study provides a useful research approach for maritime firms to develop their marketing strategies in electronic commerce. |
URI: | http://scholars.ntou.edu.tw/handle/123456789/25095 | ISSN: | 1017-7159 | DOI: | 10.6402/TPJ.200303.0177 |
顯示於: | 航運管理學系 |
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