http://scholars.ntou.edu.tw/handle/123456789/25099
標題: | An evaluation of web site services in liner shipping in Taiwan | 作者: | Chin-Shan Lu Kee-Hung Lai T.C.E. Cheng |
關鍵字: | cluster analysis;liner shipping;market segmentation;web site services | 公開日期: | 1-五月-2005 | 出版社: | Springer | 卷: | 32 | 期: | 3 | 起(迄)頁: | 293-318 | 來源出版物: | Transportation | 摘要: | This paper empirically evaluates web site services in the liner shipping industry based on the service requirements of the user firms, i.e., shippers. The results suggest that shippers perceive tracing to be the most important service attribute of a web site, followed by customs response, vessel schedules, and electronic document service. Based on the concept of market segmentation, we employed cluster analysis to classify users (shippers) of web site services provided by liner shipping companies into four segments, namely support and performance services oriented firms, equipment information oriented firms, performance information oriented firms, and transaction services oriented firms. Theoretical and practical implications of the research findings are discussed. |
URI: | http://scholars.ntou.edu.tw/handle/123456789/25099 | ISSN: | 1572-9435 | DOI: | 10.1007/s11116-004-8245-8 |
顯示於: | 航運管理學系 |
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