The role of online and offline features in sustaining virtual communities: an empirical study

Abstract

By expanding the technology acceptance model, the purpose of this paper is to provide a research model to examine the impact of online (information quality, system quality and service quality) and offline (offline activities) features on the sustainability of virtual communities.?Design/methodology/approach-Based on a survey of 165 community members, the paper uses structural equation modeling approach to investigate the research model.