| 公開日期 | 標題 | 作者 | 來源出版物 | WOS | 全文 |
| 1 | 2020 | Modeling Airline Crisis Management Capability: Brand attitude, brand credibility and intention | Kao, Grace Hsiu-Ying; Wang, Stephen W. ; Farquhar, Jillian Dawes | JOURNAL OF AIR TRANSPORT MANAGEMENT | | |
| 2 | 2020 | Modeling Airline Crisis Management Capability: Brand attitude, brand credibility and intention | GraceHsiu-Ying Kao; Wen-Hung Wang ; Jillian DawesFarquhar | Journal of Air Transport Management | | |
| 3 | 2020 | Event and city image: the effect on revisit intention | Hui Li; Che-Hui Lien; Wen-Hung Wang ; Tien Wang; Weiwei Dong | Tourism Review | | |
| 4 | 2019 | Analysis of consumers' attitudinal and emotional factors on luxury apparel brand purchase intentions | Wang, Stephen W. ; Pelton, Lou E.; Hsu, Maxwell K. | SERVICE INDUSTRIES JOURNAL | | |
| 5 | 2019 | Self-service technology adoption by air passengers: a case study of fast air travel services in Taiwan | Che-Hui Lien; Maxwell K. Hsu; Jing-Zhi Shang; Wen-Hung Wang | The Service Industries Journal | | |
| 6 | 2018 | BRAND LOYALTY IN THE CRUISE SECTOR: AGE COHORTS, GENDER, AND TRAVEL ATTRIBUTES AS KEY MODERATORS FOR RELATIONSHIP MARKETING THEORY | Wen-Hung Wang ; Maxwell Kuo-Hsuan Hsu; Angeline Close Scheinbaum; Feng-Ming Tsai | Journal of Marine Science and Technology | | |
| 7 | 2018 | Customer centricity and guanxi prevalence as social capital: a study of international business relationships | Angeline Close Scheinbaum; Wen-Hung Wang | Journal of Business & Industrial Marketing | | |
| 8 | 2018 | Air passenger's perception toward pre-flight safety briefing videos: Does it matter? | Chia-ChenLee; Wen-Hung Wang ; Maxwell K.Hsu; Shih-MingJan | Journal of Air Transport Management | | |
| 9 | 2018 | Analysis of consumers’ attitudinal and emotional factors on luxury apparel brand purchase intentions | Wen-Hung Wang ; Lou E. Pelton; Maxwell K. Hsu | The Service Industries Journal | | |
| 10 | 2018 | Positive moods and word-of-mouth in the banking industry: A moderated mediation model of perceived value and relational benefits | Che-Hui Lien; Jyh-Jeng Wu; Maxwell K. Hsu; Wen-Hung Wang | International Journal of Bank Marketing | | |
| 11 | 2018 | Co-branded services: perceived benefits and involvement of co-branded credit cards | Wen-Hung Wang ; Jillian Farquhar | International Journal of Bank Marketing | | |
| 12 | 2018 | Trustworthiness Trumps Attractiveness and Expertise: Enhancing Brand Credibility via Celebrity Endorsement | Wen-Hung Wang ; Angeline Close Scheinbaum | Journal of Advertising Research (SSCI) | | |
| 13 | 2018 | Air Passenger's Perception of Cabin Safety Knowledge: Exploratory Factor Analysis | Wen-Hung Wang | International Conference on“Business, Economics, Social Science & Humanities- BESSH-2018 | | |
| 14 | 2017 | Key account relationship management: the moderating effects of relationship duration and transaction volume | Jian He Yeh; Wen-Hung Wang ; Maxwell K. Hsu; Scott Swanson | The Service Industries Journal | | |
| 15 | 2017 | Real-Cargo Information Tracking Technology (RCI), Perceived Value and Intention to Use | Andrew Peng; Wen-Hung Wang | The 2017 ICABMIT International Conference on Advances in Business Management and Information Technology | | |
| 16 | 2017 | Consumers' attitude of endorser credibility, brand and intention with respect to celebrity endorsement of the airline sector | Wang, Stephen W. ; Kao, Grace Hsiu-Ying; Ngamsiriudom, Waros | J AIR TRANSP MANAG | | |
| 17 | 2017 | Exploring the critical success factor to the ferry transport service in short sea shipping | Guo-Ya Gan; Cheng-Chi Chung ; Hsuan-Shih Lee ; Wen-Hung Wang | International Journal of Shipping and Transport Logistics (IJSTL) | | |
| 18 | 2016 | Airline co-branded credit cards—An application of the theory of planned behavior | Wen-Hung Wang ; Maxwell K.Hsu | Journal of Air Transport Management | | |
| 19 | 2016 | Relational based customer relationship management in the cruise line vacations sector | Wen-Hung Wang | The 2016 ICBTS International Advance Innovation Business and Tourism Research Conference | | |
| 20 | 2016 | Fast Travel and Technology Acceptance Model, Airport Self-Service Options for Travel | Wen-Hung Wang ; Freya H. Hung | Business, Economics, Social Science & Humanities- BESSH-2016 | | |
| 21 | 2015 | The Effects of Customer Orientation and Relationship Marketing on the Performance of Logistics Firms in Taiwan | Wen-Hung Wang ; Lou E. Pelton | 2015 Academy of Marketing Science Annual Conference | | |
| 22 | 2015 | Celebrity Endorsement in the Airline Sector | Wen-Hung Wang ; Angeline Close; Waros Ngamsiriudom | 2015 Academy of Marketing Science Annual Conference | | |
| 23 | 2015 | Hello Kitty livery is just a glimpse of Hello Kitty experiential package: The effects of celebrity-themed aircraft on purchase intention | Wen-Hung Wang ; Waros Ngamsiriudom | Journal of Service Theory and Practice | | |
| 24 | 2015 | Celebrity livery featured aircraft, the Moneki Neko (fortune cat) of airlines | Wen-Hung Wang ; Waros Ngamsiriudom | Journal of Air Transport Management (SSCI) | | |
| 25 | 2015 | Trust disposition, trust antecedents, trust, and behavioral intention | Wen-Hung Wang ; Waros Ngamsiriudom; Chia-Hung Hsieh | The Service Industries Journal | | |
| 26 | 2014 | Examining U.S. Local Residents' Grocery Shopping Behavior | Maxwell K. Hsu; Eric Lien; Wen-Hung Wang | The 10th Biennial Conference of ACFEA | | |
| 27 | 2014 | Do global airline alliances influence the passenger's purchase decision? | Wen-Hung Wang | Journal of Air Transport Management | | |
| 28 | 2014 | Business Students Perception Of University Library Service Quality And Satisfaction | Maxwell K. Hsu; Richard G. Cummings; Wen-Hung Wang | The Contemporary Issues In Education Research | | |
| 29 | 2014 | The moderating effects of involvement with respect to customer relationship management of the airline sector | Wen-Hung Wang | Journal of Air Transport Management | | |
| 30 | 2014 | Virtually Compatible or Risky Business? Investigating Consumers’ Proclivity Toward Online Banking Services | Wen-Hung Wang ; Lou E. Pelton; Maxwell K. Hsu; Danqing Xi | Journal of Marketing Channels | | |
| 31 | 2014 | The experience of flying with Hello Kitty Livery Featured Theme Jet: moderating effects of destination image | Wen-Hung Wang | Current Issues in Tourism | | |
| 32 | 2013 | Risky Business? Consumers’ Propensity to Engage in Online Banking Services | Wen-Hung Wang ; Maxwell Hsu; Lou Pelton; Annie Liu | 2013 Academy of Marketing Science, 16th Biennial World Marketing Congress | | |
| 33 | 2012 | A Descriptive Study of Taiwanese Women Entrepreneurs: Their Networks and Concerns | Maxwell K. Hsu; Choton Basu; Wen-Hung Wang | SMA-2012 Special Session on Sustainable Supply Chains | | |
| 34 | 2012 | Compatibility and Perceived Risk in the Adoption of Online Banking Services: The Taiwan Experience | Wen-Hung Wang ; Maxwell K. Hsu | International Conference on Business And Information (BAI 2012) | | |
| 35 | 2012 | A Research of Service Outcomes in Taiwan: The Role of Patients’ Quality Perceptions and Wait Time | Kishwar Joonas; Wen-Hung Wang | Hospital Topics | | |
| 36 | 2011 | 國際快遞業顧客中心、轉換成本與顧客忠誠度之研究 | 王文弘 ; 高偲雅 | 海運學報 | | |
| 37 | 2010 | Diffusions of Innovation, Perceived Security and Experience: The Case of Online Banking Service Adoption in Taiwan | Wen-Hung Wang | Global Business and Finance Research Conference | | |
| 38 | 2010 | Consumer behavior of the information services industry in Taiwan – conceptual framework and hypotheses development | Wen-Hung Wang ; Chiung‐Ju Liang | Measuring Business Excellence | | |
| 39 | 2009 | An Empirical Research of the Relationship Between Marketing Investments and Financial Performance | Wen-Hung Wang | 2009 The 8th Biennial Conference of Asian Consumer and Economics Association | | |
| 40 | 2009 | Computer attitude, statistics anxiety and self-efficacy on statistical software adoption behavior: An empirical study of online MBA learners | Maxwell K.Hsu; 1Kevin K.Chiu; Wen-Hung Wang | Computers in Human Behavior | | |
| 41 | 2009 | The influence of customer perceptions on financial performance in financial services | Chiung‐Ju Liang; Wen-Hung Wang ; Jillian Dawes Farquhar | International Journal of Bank Marketing | | |
| 42 | 2009 | Attitude, Behavioral Intention and Usage: An Empirical Study of Taiwan Railway’s Internet Ticketing System | Wen-Hung Wang ; Yi-Jyun Liu | 2009 SWDSI/FBD Conference | | |
| 43 | 2009 | Empirical Study of Brand Attributes Via Higher-Order Confirmatory Factor Analysis | Wen-Hung Wang ; Shiu-Han Tang | 2009 ACME/FBD Conference | | |
| 44 | 2009 | Customer Relationship Investments, Value to the Customer, and Value to the firm : integrating attributes and benefits | Wen-Hung Wang ; Chiung-Ju Liang; Kishwar Joonas | Southwest Business and Economics Journal | | |
| 45 | 2008 | 網路銀行消費者行為之研究—創新擴散理論 | 王文弘 ; 林獻堂 | 2008年管理新思維研討會 | | |
| 46 | 2008 | 網路銀行消費者行為之研究—科技接受模型 | 王文弘 ; 林獻堂 | 2008年服務創新與應用研討會 | | |
| 47 | 2008 | 產品品牌屬性之研究--二階驗證性因素分析 | 王文弘 ; 湯絮涵 | 2008年管理新思維研討會 | | |
| 48 | 2008 | Does online relationship marketing enhance customer retention and cross-buying? | Chiung-Ju Liang; Wen-Hung Wang ; Hui-Ju Chen | The Service Industries Journal | | |
| 49 | 2008 | 服務業科技接受模式（TAM）應用之實證研究 | 王文弘 | | | |
| 50 | 2008 | The interrelationship of retailer's relationship efforts and consumers' attitude and behavior | Wen-Hung Wang | Measuring Business Excellence | | |
| 51 | 2008 | How Managers Assure Financial Performance from the View of Attributes and Benefits – An Application of BSC | Chiung-Ju Liang; Wen-Hung Wang | 2008 ACME/FBD Conference | | |
| 52 | 2008 | A Conceptual Framework of Patient Attitude and Behavior in Taiwan and the U.S.: The Role of Wait Time | Kishwar Joonas; Wen-Hung Wang | 2008 ACME/FBD Conference | | |
| 53 | 2008 | Influence of Attitude, Anxiety and Self-Efficacy toward Statistics and Technology on Statistical Package Software Usage Behavior | Maxwell K. Hsu; Wen-Hung Wang ; Kevin Kuan-Shun Chiu | 2008 SWDSI/FBD Conference | | |
| 54 | 2008 | How managers in the financial services industry ensure financial performance | Chiung‐Ju Liang; Wen-Hung Wang | The Service Industries Journal | | |
| 55 | 2008 | Does Loyal and More Involved Customer the Reciprocal One of Retailer’s Relationship Efforts? | Chiung-Ju Liang; Wen-Hung Wang | Journal of Services Research | | |
| 56 | 2007 | 產品屬性、利益、顧客滿意度與顧客忠誠度之研究 | 王文弘 | | | |
| 57 | 2007 | An insight into the impact of a retailer's relationship efforts on customers' attitudes and behavioral intentions | Chiung‐Ju Liang; Wen-Hung Wang | International Journal of Bank Marketing | | |
| 58 | 2007 | A Research of the Behavioral Sequence of Information Education Services Industry in Taiwan | Chiung-Ju Liang; Wen-Hung Wang | 2007 INFORMS Marketing Science Conference | | |
| 59 | 2007 | The behavioral sequence of information education services industry in Taiwan: relationship bonding tactics, relationship quality and behavioral loyalty | Chiung‐Ju Liang; Wen-Hung Wang | Measuring Business Excellence | | |
| 60 | 2007 | An Insight into the Impact of Retailer’s Relationship Efforts on Consumer’s Attitude and Behavior--Financial Services Industry in Taiwan | Chiung-Ju Liang; Wen-Hung Wang | 2007 Association of Collegiate Marketing Educators Conference | | |
| 61 | 2007 | Customer Relationship Management of the Information Education Services Industry in Taiwan: Attributes, Benefits and Relationship | Chiung‐Ju Liang; Wen-Hung Wang | The Service Industries Journal | | |
| 62 | 2007 | The behavioural sequence of the financial services industry in Taiwan: Service quality, relationship quality and behavioural loyalty | Liang; Wen-Hung Wang ; Chiung-Ju | The service industries journal | | |
| 63 | 2006 | RELATIONSHIP BONDING TACTICS, RELATIONSHIP QUALITY AND CUSTOMER BEHAVIORAL LOYALTY-BEHAVIORAL SEQUENCE IN TAIWAN'S INFORMATION SERVICES INDUSTRY | Wen-Hung Wang ; Chiung-Ju Liang; Yung-De Wu | Journal of Services Research | | |
| 64 | 2006 | 服務業關係行銷之研究 | 王文弘 | | | |
| 65 | 2006 | Evaluating the interrelation of a retailer's relationship efforts and consumers' attitudes and behaviour | Chiung-Ju Liang; Wen-Hung Wang | Journal of Targeting, Measurement and Analysis for Marketing | | |
| 66 | 2005 | Integrative research into the financial services industry in Taiwan: Relationship bonding tactics, relationship quality and behavioural loyalty | Chiung-Ju Liang; Wen-Hung Wang | Journal of Financial Services Marketing | | |
| 67 | 2004 | 顧客關係管理之實證研究 | 王文弘 | | | |
| 68 | 2004 | Attributes, Benefits, Customer Satisfaction and Behavioral Loyalty—An Integrative Research of Financial Services Industry in Taiwan | Chiung-Ju Liang; Wen-Hung Wang | Journal of Services Research | | |
| 69 | 2000 | 新世紀生質：幾丁質在紡織工業應用之研究 | 王文弘 | | | |
| 70 | 1999 | 2010年台灣生物技術產業發展趨勢預測研究 | 張寶誠; 江晃榮; 王文弘 | | | |
| 71 | 1998 | 我國大型製造業者成長策略與經營管理關係之研究 | 王文弘 | | | |
| 72 | 1998 | 我國大型製造業者國際化現狀研究 | 潘俊明; 王文弘 | 東吳大學企業管理研討會 | | |
