|Title:||Developing a taxonomy of motivations for foodstagramming through photo elicitation||Authors:||Chang, Richard C. Y.||Keywords:||Foodstagramming;Impression management theory;Photo elicitation;Reflexive photography;Motivations;Taxonomy||Issue Date:||1-Oct-2022||Publisher:||ELSEVIER SCI LTD||Journal Volume:||107||Source:||INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT||Abstract:||
Foodstagramming, the capturing and sharing of food, has become an indispensable part of our digital culture. This study explores the motivations underlying foodstagramming through a photo elicitation approach. A total of 32 participants were interviewed and 690 photos were collected. Fifteen motivations for foodstagramming were identified. The motivations were conceptually distinguished into three main spheres: self-sphere (intrinsically -oriented), social-sphere (extrinsically-oriented), and restaurant-sphere (stimulus/context-oriented), and further categorized under three key dimensions: affective motives, expressive motives, and functional motives. The findings reveal the heterogeneity in the motivations underlying foodstagramming and provide empirical evi-dence for new dimensions in understanding this important social phenomenon.
|Appears in Collections:||海洋觀光管理學士學位學程(系)|
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