Effects of Relationship, Switching Costs, and Marketing Programs on Customer Switching Intentions in the Life Insurance Industry

Please use this identifier to cite or link to this item: http://scholars.ntou.edu.tw/handle/123456789/14128

Title:	Effects of Relationship, Switching Costs, and Marketing Programs on Customer Switching Intentions in the Life Insurance Industry
Authors:	鄭士蘋林其鋒
Issue Date:	2005
URI:	http://scholars.ntou.edu.tw/handle/123456789/14128
DOI:	http://192.83.186.15/cgi-bin/gs32/gsweb.cgi?o=dnclresource&s=id=%22A05021079%22.&searchmode=basic&tcihsspage=tcisearch_opt1_search
Appears in Collections:	航運管理學系

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